Anisa International, Inc.’s Post

💄✨ Why we're willing to spend more 💵 on beauty products 🧴 than ever before? The beauty industry is experiencing a revolution, with consumers investing more in skincare and cosmetics than ever before. What's driving this trend? From the rise of self-care and wellness to social media influence and technological advancements, consumers are prioritizing quality, efficacy, and self-expression in their beauty purchases. 💫 #BeautyRevolution #SkincareTrends #SelfCareJourney

The beauty market is not just booming; it's a realm where innovation intersects with iconic branding. Ever wondered how leading iconic brands like Dove or GHD obtained their massive market share, while maintaining their dominance in product categories, enjoying an almost "unfair" competitive edge and unique 'moat' that has lasted for decades? Through my research and observation, I found a common denominator emerges: IP protection, specifically patents, safeguarding their innovations allowing them to outpace their competitors. Click here to see our clear points of defensible differentiation and a unique unfair advantage. https://lnkd.in/gBj_vtET Dove patented its Beauty Bar in 1950, redefining skincare standards. LUSH patented their Shampoo Bar in 1989, transforming hair care with a pioneering approach. L'Oréal patented their synthetic hair dye in 1907, launching their journey to becoming a global powerhouse. Gillette patented their safety razor in 1904, setting a precedent in personal grooming. ghd (Good Hair Day) patented their groundbreaking hair straighteners 2001, quickly ascending to the apex of hairstyling tools. Dyson patented their hair dryer in 2016, and despite its hefty price, they’ve cultivated a dedicated customer base, showcasing how patents can drive innovation, revenue, and growth across diverse industries. These patents granted brands exclusive rights to dominate their markets, shielding them from direct competition until the patents lapsed. This window of exclusivity allowed them to establish a stronghold, positioning themselves as market leaders long before facing replicas or similar products from competitors. Combining the strengths of both versions, here’s a harmonized revision that captures the strategic essence and the foresight behind the use of US patents at Marie Ernst: At Marie Ernst®, our defensible points of differentiation and our unique competitive advantage are firmly rooted in our US Patents. This was a strategic decision I made from the very beginning. When I launched Marie Ernst®, investing in securing US patents was prioritized as a foundation for long-term growth. I chose this over quick customer acquisition through online advertising. Opting for patent protection was my deliberate strategy to shield our innovations from being duplicated by larger competitors who could potentially offer the same product at a lower price point, thereby enticing away our customers. This foresight to leverage IP protection not only sets Marie Ernst® apart in a competitive marketplace but also underscores our dedication to innovation and excellence. It reflects our commitment to sustainable growth by securing a niche for our products, well-protected from the direct competition, ensuring that Marie Ernst® continues to thrive on innovation and customer loyalty.

The beauty market is not just booming; it's a realm where innovation intersects with iconic branding. Ever wondered how leading iconic brands like Dove or GHD obtained their massive market share, while maintaining their dominance in product categories, enjoying an almost "unfair" competitive edge and unique 'moat' that has lasted for decades? Through my research and observation, I found a common denominator emerges: IP protection, specifically patents, safeguarding their innovations allowing them to outpace their competitors. Click here to see our clear points of defensible differentiation and a unique unfair advantage. https://lnkd.in/gVKqfBWx Dove patented its Beauty Bar in 1950, redefining skincare standards. LUSH patented their Shampoo Bar in 1989, transforming hair care with a pioneering approach. L'Oréal patented their synthetic hair dye in 1907, launching their journey to becoming a global powerhouse. Gillette patented their safety razor in 1904, setting a precedent in personal grooming. ghd (Good Hair Day) patented their groundbreaking hair straighteners 2001, quickly ascending to the apex of hairstyling tools. Dyson patented their hair dryer in 2016, and despite its hefty price, they’ve cultivated a dedicated customer base, showcasing how patents can drive innovation, revenue, and growth across diverse industries. These patents granted brands exclusive rights to dominate their markets, shielding them from direct competition until the patents lapsed. This window of exclusivity allowed them to establish a stronghold, positioning themselves as market leaders long before facing replicas or similar products from competitors. Combining the strengths of both versions, here’s a harmonized revision that captures the strategic essence and the foresight behind the use of US patents at Marie Ernst®: At Marie Ernst®, our defensible points of differentiation and our unique competitive advantage are firmly rooted in our US Patents. This was a strategic decision I made from the very beginning. When I launched Marie Ernst®, investing in securing US patents was prioritized as a foundation for long-term growth. I chose this over quick customer acquisition through online advertising. Opting for patent protection was my deliberate strategy to shield our innovations from being duplicated by larger competitors who could potentially offer the same product at a lower price point, thereby enticing away our customers. This foresight to leverage IP protection not only sets Marie Ernst® apart in a competitive marketplace but also underscores our dedication to innovation and excellence. It reflects our commitment to sustainable growth by securing a niche for our products, well-protected from the direct competition, ensuring that Marie Ernst® continues to thrive on innovation and customer loyalty.

An interesting read on the evolving packaging trend.....are brands putting formula first? is it about functionality? or purely down to cost? Is there a way to still step out from the crowd? Our packaging sourcing team love a challenge so get in touch with us at Orean | B Corp ™ to see how we can combine amazing formula's with packaging and bring your concept to life #beautybuiltbetter #packaging #beautyisntboring #orean

I recently wrote an article for COVETEUR unpacking the science behind colour psychology and how it influences beauty packaging design. I spoke with some of my favourite brands, such as MONDAY Haircare, DECIEM | THE ABNORMAL BEAUTY COMPANY, and Ultra Violette Skincare, to psychologically understand the thought that goes into traditional and unconventional packaging selections. Take a read below! https://lnkd.in/gcg_xq4A

🌟💄 Makeup Trends 2024: What’s Shaping the Beauty Industry? 🌟💄 As we move through 2024, the makeup industry continues to evolve with exciting trends: 1. 🤍 Skinimalism: Embrace minimalism. Brands like NARS Cosmetics and ILIA Beauty lead with products that enhance natural beauty while combining skincare benefits. 2. 🌱 Clean Beauty: Transparency is crucial as consumers demand ethical sourcing and sustainable packaging. Dr. Hauschka Skin Care, Inc. sets the standard in ingredient transparency and sustainability. 3. ⚙️ AI-Powered Customization: Personalized beauty is here. The Estée Lauder Companies Inc. is at the forefront, offering virtual try-ons and personalized recommendations, enhancing the shopping experience. 4. 🌍 Inclusivity & Diversity: Representation is reshaping the industry. MAC Cosmetics and Maybelline New York are expanding shade ranges to ensure everyone finds their match. 5. 🧴 Eco-Conscious Packaging & Makeup Refills: Sustainability matters. Brands like Parfums Christian Dior and ARTDECO cosmetic GmbH are leading with chic and sustainable refill options. 6. 💄 Lip Products in the Spotlight: The lip category is booming and becoming a significant focus for brands, growing over 30% in 2024. Brands like Yves Saint Laurent Beauty and Lancôme are offering innovative formulas and extensive shade ranges with 360° marketing campaigns, such as the YSL Loveshine launch. As a beauty category manager and consultant, these trends are not just influencing product development—they’re transforming the entire industry. It’s an exciting time to be part of the beauty world! What trends and brands are you most excited about in 2024? Let’s chat in the comments! 💬 #BeautyTrends #MakeupIndustry #NARS #MACCosmetics #LipTrends #CleanBeauty #Sustainability #MakeupRefills #Innovation #Inclusivity #AIinBeauty #LuxuryBeauty #ProductDevelopment #BeautyInsights

The first questions any consumer would ask is what is it, what does it do and why do I need it? If those things aren’t clear, the consumer will quickly move onto a brand that they do understand. Have a look at this example from Curél, it professes to be Japanese skincare, but the overall look and feel is probably more French or Swiss. This means that it misses out on a great opportunity to introduce something new and innovative to the sector. It’s also not immediately evident what benefit the product offers and what it’s used for. Is it for hair? Is it for skin? Or is it for feeding Koi carp in a fish tank? These are clearly really important things to get across and should be front and centre of every pack. Your communication should be as clear and unblemished as the skin it treats. #BrandDesign, #PackagingDesign, #Packaging, #Marketing —————————————— If you like this post then subscribe to my monthly newsletter. The aim of this is to give advice to brand owners and marketeers who are looking to make their branding & packaging design more relevant. 👉 https://lnkd.in/ep3uG9kv —————————————— Click the 🔔 on my profile to stay up to date and/or share with your network. ——————————————

The democratization of beauty has opened up an industry once dominated by a few massive brands. And, surprisingly, there’s still room. Trends and niche markets spring up almost daily, ready for the taking. Those with the ability to go quick to market can jump on these trends and fill gaps in the industry. We’ll take you through how to start a makeup line from scratch, with expert advice and real examples from successful beauty brands. How To Start a Makeup Line in 5 Steps (2024) https://lnkd.in/d6vE6BV

Some Beauty brands are embracing their cult status by expanding into Lifestyle categories, offering apparel and accessories that go beyond logos. Click below to read more, and let us know your thoughts in the comments. #beautyindustry #beautybrands #apparel #accessories #beautybusiness #cultfollowing #brandbuilding #beautyretail #cosmetics #skincare #haircare

Our latest article for Tailgate Creative explores how they brought a cool, beach vibe to display stands for Frankies Bikinis' skincare products. Dive in and learn how they did it!