Like me, if your feed is FULL of anti-ageing content then it's no surprise that kids as young as 10 are already worrying about wrinkles and getting older... More than ever, young girls are being exposed to adult skincare advice, which puts unnecessary pressure on them to adopt anti-ageing routines even before they’ve fully grown up, with over 1 in 4 young girls feel judged about how their skin looks. It is time to speak up to highlight the absurdity of this issue and protect their self-esteem 💙 Dove has partnered with TikTok voices, academic experts, dermatologists, creators, body confidence advocates, as well as mother, actress and talk show host, Drew Barrymore to raise awareness of this issue. Creative from our community shows what 10-year-olds should be using: glitter, stickers, and face paint—not retinol and other anti-ageing products 🌟 And to help us all navigate this conversation with young people, Dove have created an expert-led resource - ‘The Gen A Anti-Ageing Talk’: Check out the tool pinned on Dove’s TikTok 🤳🏽 At Dove, we believe beauty should be a source of happiness, not anxiety. For two decades, Dove has taken action to build confidence and self-esteem for over 100 million young people ✨ Together, let’s celebrate and protect #TheFaceof10 #DoveSelfEsteemProject #LetsChangeBeauty #UniquelyUnilever Unilever
Great work 👌🏼
This is great pro active positive education
CEO & Founder at Vera & the birds
7moThis is a wonderful (and much needed) initiative 💕 Congratulations