To comply with European law, starting in February 2024 LinkedIn will provide members based in the European Economic Area (EEA) and Switzerland an option to choose which LinkedIn services they would like to connect to for their core LinkedIn experience. Learn more about connecting to LinkedIn services.
If members based in the EEA or Switzerland choose to connect to the Marketing Solutions service, then they’ll continue their current experience and current ad settings will apply. Members can always update their advertising preferences through their advertising settings page.
- Austria
- Belgium
- Bulgaria
- Croatia
- Cyprus
- Czechia
- Denmark
- Estonia
- Finland
- France
- Germany
- Greece
- Hungary
- Iceland
- Ireland
- Italy
- Latvia
- Liechtenstein
- Lithuania
- Luxembourg
- Malta
- Netherlands
- Norway
- Poland
- Portugal
- Romania
- Slovakia
- Slovenia
- Spain
- Sweden
Members have choices about how we use their activity and attributes we infer about them to show them ads that are better tailored to them and their professional interests, and to allow measurement and improvement. Any changes observed for the following products and solutions or to customer ad performance reflect members’ choice to not connect their Marketing Solutions service to their core LinkedIn experience.
Audience targeting
Customers using targeting attributes created with inferred data (for example, age range, gender, and product or services interests) and those who use engagement retargeting for Events and company Pages may experience smaller audience sizes. The audience forecast tool in Campaign Manager will still reflect the approximate audience sizes.
To learn more about alternative audience attributes or recommendations, visit best practices for LinkedIn Ads audience targeting.
Measurement and attribution
Conversion Tracking - Customers using tools such as the Insight Tag, Conversions API, or uploading CSV files may observe a change in reported conversions as we model conversions. Learn more about conversion modeling.
Revenue Attribution Report - Customers with a high volume of leads from the EEA and Switzerland may see changes in their report metrics.
A/B test targeting
Targeting within the EEA and Switzerland will be temporarily restricted for A/B Testing. We recommend customers with an A/B test targeting these regions pause or cancel their test by February 18, 2024 to minimize the impact on reliable test results.
Conversions that are modeled are unable to be mapped to an individual member's profile. This means that campaign professional demographic reporting is likely to not have enough volume for conversions to be reported separately.
We continue to offer the same performance reporting. Reporting data is in aggregated format so there won't be changes to historical reporting in Campaign Manager.