Smartly

Ready to future-proof your marketing? Enter: Smartly Digital Trends Report 2025 🔮 Top 3 trends to watch: ✨ The Year of Convergence: Industries and tech are merging, unlocking new opportunities. 💰 Shift in Budgets: Walled gardens are taking center stage as brands seek more control and impact. 🚀 Rising Confidence in AdTech: Innovation is booming, and brands are all in on cutting-edge solutions. 📥 2025 will be here before you know it—download the full report now: https://bit.ly/4fNtyLM Which trend excites you most?

We're headed to Miami ✈️ Excited to partner with TikTok at #POSSIBLE2025! Join us in the Creator Lounge for collaborations and connection, and don’t miss the Rising CMO Stage—where the future of marketing takes center stage. See you in April 🌴

We are hiring! 📣 Join Smartly as a Total Rewards Manager in #London! 🇬🇧 We are looking for a Compensation and Benefits professional to join our scaling business to help refine and improve our global Compensation & Benefits program from strategy through implementation. In this role, you will report to our VP of People & Culture and be an integral part of our Global People Team. Apply now 👉 bit.ly/4gOabmD #WorkSmartly

Curious how #AI is transforming marketing #ROI and redefining campaign innovation? Join us on January 29th at 1 PM ET / 10 AM PT for a live #webinar with ADWEEK featuring Smartly’s VP of Global Creative Services, Stephen Vallera. What you’ll learn: 💡 How Foot Locker is using generative AI to drive results 💡 Scalable ways to use AI in creative across channels 💡 The biggest creative trends for 2025 across social and Google 🔗 Save your spot: https://adweek.it/3PoK3CB

#AI for every step of the creative process—that was the goal. Now with 1.9M+ ads generated and 260+ advertisers on board, see how Smartly AI Studio is delivering on that promise. Brands like Emma – The Sleep Company and JustFab are leveraging enterprise controls, deep platform integration, and cutting-edge features to redefine what’s possible in digital advertising. In our latest blog, Michelle Lu, Product Lead for Creative AI at Smartly dives into: ⚡ New case studies showcasing AI Studio in action ⚡ The evolution of Smartly AI “out of the playground” ⚡ Teasers of what’s to come in 2025 Learn more in our blog 👉 https://bit.ly/3PJmK6T #adtech #worksmartly

Happy United Thursday! ⚡️💜 And a big shoutout to everyone who joined us this month! 📣 Together, we’re on a mission to transform the advertising experience for brands and their consumers. Welcome to Smartly! 🚀 Aman Bhandari, David Barko, Danielle Call, Robert Conrads, Kate Barney, Billy Kirland, Philippa Ellis, Olivia Golden, Kelly Neill, Miya Lapin, Joonas Nissinen, Mike K., Farimah Moeini, Kelsey Evans, Tempe Saunders, Yasmin I., Nikita Verkhovin, Roselle Resuello, Amalia Margarit, Oguz Eroglu, Greg Vera, Taige Wang, Sergey A., Kamil Janowski, Amir Heidari, John Nucci, Georizza Tumamao, Lorna Johnson, Josephine Ly, Nikolay Mihaylov, Chaeah Park, Duc Vu Trong, Arthur Gerster, Wendy Yunuén Arévalo Espinal, Thang Phan, Pia Moore, Giulio Del Bufalo ...and welcome back Julie Schaffer! 💜

✨ Smartly AI Studio is now enterprise-ready for all—backed by remarkable results from 260+ pioneering advertisers in our beta. What started as an innovative experiment has become a powerhouse: 🌄 1.9M+ ad assets generated 📈 27% average performance lift ⚡ 30x faster creative ad production From Generation on Feeds to Video Ad Assembly and Brand Controls, Smartly AI Studio offers innovative, #AI-powered tools transforming creative production and supercharging your ad campaigns. See how early adopters like Foot Locker EMEA, Kavak.com, and s360 shaped and validated our AI Studio's enterprise evolution—check out the new case studies released today 👉 https://bit.ly/3Ch022O

What’s next for advertisers on the open web in 2025? Our CEO, Laura Desmond, shared her perspective in ExchangeWire's article, 2025 Predictions: Open Web. 📣 “The future will depend on intelligent creative fueled by first-party data and insights, driving meaningful engagement across the open web, social platforms, and CTV.” Dive into the article for the full predictions and insights that could help shape your 2025 strategy: https://bit.ly/4h367iq

As the digital landscape shifts, agility is key. Platforms come, go, or evolve, but one thing remains constant: #video is the go-to format for engagement because audiences prefer captivating, bite-sized content. Whether you're doubling down on emerging platforms or repurposing your ad spend, now’s the time to think strategically. We’re highlighting this in our latest blog, where we share tips on how to strategically leverage vertical video content across multiple channels. Check out our blog to learn how Smartly can help you take your video campaigns to the next level and drive success across all your ad platforms: https://bit.ly/4jhGiN0

Future-proofing your business in 2025 starts with innovation and collaboration. In our latest blog, Stephen Vallera, Global VP of Creative Services at Smartly, shares 3 essential tips to elevate your marketing strategy: ✨ Collaboration: Unlock fresh ideas with teamwork and the right tools. ✨ Simplified Processes: Streamline workflows for efficiency. ✨ Variety: Create lasting, far-reaching campaigns. Dive into the blog for a deeper look 👉 https://bit.ly/3DY2VGl And there's more: Join us for an exclusive live webinar with ADWEEK on Wednesday, January 29th, at 1 PM ET / 10 AM PT, for insights from Stephen on creative benchmarks, budgeting strategies, and transforming campaigns across channels. 🎟️ Save your seat: https://adweek.it/3PoK3CB