Caught in the spiderweb of brand and media planning? Haunted by the ghosts of underperforming channels? Discover a patient-centric, data-driven solution that eliminates uncertainty – delivering more treats and less tricks in 2025: https://bit.ly/3UnJ8Fy
OptimizeRx
Technology, Information and Media
Waltham, Massachusetts 4,582 followers
Digital communications platform reaching providers and patients throughout the care journey.
About us
OptimizeRx® (OPRX) provides unique physician and consumer platforms and strategies to help patients better afford and adhere to their treatment regimens, while offering pharmaceutical and healthcare companies more effective ways to deliver relevant information and services to healthcare providers and their patients right at the point of care. For more information, visit www.optimizerx.com.
- Website
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http://www.optimizerx.com
External link for OptimizeRx
- Industry
- Technology, Information and Media
- Company size
- 51-200 employees
- Headquarters
- Waltham, Massachusetts
- Type
- Public Company
- Founded
- 2006
- Specialties
- Electronic Distribution of Patient Savings Offers, Electronic Distribution of Patient Educational Materials, eCoupon/eVoucher Integration into e-Prescribe Channels, Direct-to-Physician Savings Platforms, Direct-to-Consumer Savings Platforms, Digital Therapeutics, Patient Adherence, Provider Engagement, and Digital Messaging
Locations
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Primary
Get directions
260 Charles St
302
Waltham, Massachusetts 02453, US
Employees at OptimizeRx
Updates
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Give your 2025 brand planning a strategic boost! Maria Cipicchio joins FiercePharma and a panel of other experts to explore how pharmaceutical marketers can refine their insights into patient demographics and behaviors, all while respecting privacy concerns. Register today! https://bit.ly/3YDQkQr
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📣Introducing our company MVPs... (Most Valuable Pets) 😺🐕 Who says coworkers have to be human? In the fast-paced world of pharma marketing, we know the importance of a paws-i-tive environment for accelerating your journey towards synchronized, and dynamic omnichannel programs 🐾 Book a meeting with us (and our MVPs) to learn more: https://bit.ly/3NC07Qu
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Uncertainty has no place in 2025 pharma DTC marketing plans. OptimizeRx Media Profiler combines clinical, consumer, and channel data into cohort-specific audience insights, so you know where your exact brand-eligible patients engage. Discover your optimal omnichannel mix – and get off to the strongest possible start next year. https://bit.ly/3Yg8tCg
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OptimizeRx reposted this
Empowering life sciences brands starts with the journey. ✈️ From connecting with thought leaders to sharing ideas over happy hours, we're traveling far and wide to collaborate in person—enjoying every moment together as we align marketing with the patient journey. Learn more about how we're helping our clients accelerate their progress to dynamic omnichannel programs: https://bit.ly/3Nxi42U
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Empowering life sciences brands starts with the journey. ✈️ From connecting with thought leaders to sharing ideas over happy hours, we're traveling far and wide to collaborate in person—enjoying every moment together as we align marketing with the patient journey. Learn more about how we're helping our clients accelerate their progress to dynamic omnichannel programs: https://bit.ly/3Nxi42U
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"Data-driven" strategies for omnichannel DTC marketing don't always result in the precision insights pharma marketers need to effectively reach brand-eligible patients. Explore the most common limitations in our latest blog - and the secret to reducing uncertainty: https://bit.ly/4dXAR28
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Micro-Neighborhood® Targeting is now dynamic 💡Read All About It!
New AI-Powered Innovation from OptimizeRx! Discover how Micro-Neighborhood® Targeting is now dynamic, integrated into OptimizeRx’s AI-powered DAAP. This game-changing technology predicts future brand eligibility, enabling precise, cost-effective direct-to-consumer marketing during key care windows. By synchronizing with HCP marketing, it helps drive higher brand conversion rates. 🔗 Read the full press release to learn more: https://lnkd.in/e_TUJTis #DigitalHealth #AIMarketing #HealthcareInnovation #OptimizeRx
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📰 In a recent article with PM360 and industry leaders, Mike Palladino highlights that true patient partnerships go beyond patient-centricity; they’re patient-led. Effective shared decision-making (SDM) requires meaningful conversations between patients and healthcare providers. By leveraging machine learning to reach both audiences at the same time, we can streamline care and improve the overall patient experience. Read more to learn how we can create digital platforms that truly enhance patient engagement! https://lnkd.in/e_3NZzVz
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