KARLA OTTO

Dior was the #1 brand at Spring/Summer 2025 Fashion Month. But did you know it achieved this #1 spot across all social media networks? Utilising unique proprietary data from our partner at The Independents, Lefty, we’ve unpicked the metrics from fashion weeks that really mattered, bringing you five fun facts from SS25 and how you can leverage them for your brand. Discover them all in our newsletter. Subscribe now and be the first to know key insights from global cultural events.

Karla Otto Milan hosts its #SS25 Press Day at Spazio Cadore 2, showcasing a curated selection of the agency’s fashion, beauty, design and lifestyle clients.   https://lnkd.in/e6rffe-k

DIOME is on a mission to empower people to better care for themselves and those around them, by developing expertly formulated, effective and safe supplements using the highest-quality, scientifically tested ingredients. Their aim? A life in balance.   DIOME’s strength lies in its rigorous scientific process which adheres to the Systems Biology medical school of thought. Looking at our bodies as dynamic systems, interconnected and interdependent. Because of this, the brand’s proprietary formulas integrate ingredients that synergistically support body regulation at multiple levels, going beyond symptom relief to address the root cause.    DIOME is now represented by Karla Otto for communications, media relations and talent in the UK.

A new breed of content creators is gaining traction and considerable credibility online. We call this the rise of the Social-First Correspondents. With highly engaged audiences, and a fresh, socially attuned take on high fashion that doesn’t always bend to the whims of the industry, profiles such as @ly.as, @oldloserinbrooklyn and @ideservecouture have become ones to watch when it comes to providing incisive and entertaining FROW content. Across the SS25 season, creators in this category accrued an impressive $10.4 million in Earned Media Value (EMV), as per Lefty data. Why do these profiles resonate so much now and how can brands navigate these emerging voices? We sat down with Lyas, a front-runner of this new wave of radical honesty, to map out this industry shift and uncover what exactly brands can learn from it. Read all in our newsletter

Exclusive French Fragrance House INITIO Parfums Privés takes fragrances to a whole new realm, using the power and science of scent. The INITIO fragrances are made to empower yourself and influence your behaviour.    INITIO Parfums Privés, an existing client in the UK and France, is now represented by Karla Otto for communications, media relations, VIP services and influencer relations in the USA.

K-Pop, K-Drama and Thai-Drama stars have a stratospheric reach. Their hyper-engaged online fandoms generate significant media value whenever their idols attend an event, which is then picked up by local and international media as well as street style photographers. But, just how much impact does one star generate? We map out the peripheral effect of fandoms in our newsletter. For more key insights and need-to-know data about SS25 Womenswear fashion month, download our report. https://lnkd.in/eWMh-X58

Fashion Month saw record highs in Earned Media Value (EMV), according to Lefty data – and everyone wants a slice. Brands across categories are finding innovative ways to pop up during the moment to grow their visibility online and reach new audiences. But, what were this year’s standout cross-category activations? Find out in our newsletter.

Fashion Month continues to boom on social media, with the spring/summer 2025 season growing +16% year on year to hit record highs of $840 million in Earned Media Value (EMV), according to Lefty data. This season, new voices solidified an industry-wide shift that has been bubbling up for a few years, where honesty and authenticity are taking centre stage, and fashion is adopting a more inclusive, democratic approach at brand level. We interviewed fashion commentator @ly.as – Interview Magazine’s latest correspondent – to shed light on this new wave. But that doesn’t mean the realm of influence and celebrity aren’t continuing to make noise, with some stars’ highly-engaged fandoms continuing to drive significant media value around their idols’ names. Storytelling was also key, both in show format and in the talents brands collaborated with – ranging from athletes who captivated audiences during the Olympics to the cultural protagonists leading today’s zeitgeist. And there's more. Download our report now to unveil the metrics that matter – courtesy of our partner Lefty – and need-to-know insights to inform your brand’s future creative and marketing strategies. https://lnkd.in/eWMh-X58

Between Frieze London & Masters and Art Basel, the art world is having a moment. And luxury brands want a share. Frieze wrapped up with fair sales proving resilient in a turbulent luxury market. With Art Basel Paris set to host a programme focusing on the intersection of art and fashion this week, it has never been more crucial for luxury brands to understand this dialogue, to enhance their cultural relevance and connect with a discerning audience. How are leading brands seizing the moment and what should they do next? We reveal how your brand can up its art cachet in our newsletter. Subscribe now and be the first to know key Insights from top events on the cultural calendar.

Thoughtfully crafted in Somerset, the Commune Seymour Handwash has been awarded the ‘Best Handwash’ by Harper's Bazaar. Read more here: https://lnkd.in/eCCuqPVb