Anatta

Meet the team! Anatta has welcomed several incredible new team members in the last few months, and today we’re celebrating the great work they bring to every project we work on together. Justin On - Project Manager Shubham Bhatt - UI Developer Tuneer Guha - Designer Shahid Shaikh - UI Developer Asim Shaikh - UI Developer Trainee Welcome to Anatta everyone, we’re excited to have you here! Swipe below to read a few fun facts about our new hires. - - - #career #workintech

Hostage Tape's newly designed Shopify experience is here! We teamed up with Hostage Tape to revolutionize their online presence while retaining the brand's bold identity. The result? A sleek, immersive Shopify site that's as innovative as Hostage Tape's sleep solutions. Hostage Tape's new Shopify site features: • Engaging Hero section with animated text to instantly grab user attention • Redesigned Buy Box with intuitive style/quantity selection plus more prominent prime guarantees • Interactive elements throughout the website that inform and engage • Optimized product detail pages (PDP) that showcase clear benefits, how-to-apply instructions, and FAQ accordions • Enhanced mobile experience with quick-add features • Gamified shopping cart to facilitate value-add upsells • And much more Ready to discover better sleep? Check out Hostage Tape's new eCommerce experience: https://hostagetape.com/ #ecommerce #UX #shopify

New Job Alert: Head of Partnerships We’re seeking a Head of Partnerships to join our amazing sales and marketing team at Anatta. → The role: Help us drive growth and expand our reach through strategic partnerships within the Shopify+ ecosystem. → What you’ll do: > Manage partnerships (70%) > Sales support and business development (30%) → What we offer: > Full medical and dental benefits > Employer 401(k) contributions > 20 days of PTO Interested in joining the team? We’d love to hear from you! Apply Here: https://lnkd.in/gPVtnGBd - - - #nowhiring #job #workwithus #techjobs

#Celebrating my 5 years #workanniversary at Anatta. Well, I have had the incredible opportunity to grow both personally and professionally. I immersed myself in our core values and the innovative projects that define our culture. Each challenge I faced pushed me to develop new skills, while collaborating with an inspiring team fostered a sense of community and shared purpose. From starting as a recruiter and being called as a LinkedIn certified recruiter to getting opportunities to work for the different roles and responsibilities, my journey has been marked by continuous learning and meaningful contributions alongside Divya Nashine, thanks for being part of this small journey, hopefully we continue to do it for long runs. I am grateful for the experiences that have shaped my career and excited for what the future holds with Anatta family. Onwards and Upwards! 🚀 Always grateful to our leadership team for keeping faith and belief. Nirav Sheth Toby Hemmerling Megan Williams, MS, SHRM-CP #anatta #lifeatanatta #growwithanatta #anattacareers

Have you ever noticed many DTC brands… kind of look the same? They use the same minimalist imagery and neutral color palette. There’s no differentiation. This is, according to Bloomberg, the era of “blanding.” It’s getting better, but many DTC brands still have a long way to go when it comes to differentiation. Your market position makes all the difference. When you position yourself to stand out against your competitors, this USP can allow your CAC to go down drastically. Creating a USP is about a lot more than a fancy logo or brand colors. Truly standing out against your competition in the hyper-competitive DTC space requires building a unique brand. Doing your positioning work today means that your brand can stay relevant and top-of-mind for years. Here are a few lessons we’ve learned about what makes a USP successful ⬇️

Our team has been hard at work helping Stio® elevate their online shopping experience! Following close collaboration between our design team and Stio, the new Build Your Kit Collection feature is now live — allowing outdoor enthusiasts to create their perfect apparel ensemble with ease. Here are a few highlights of the new feature: - Seamless browsing across 3 sub-categories: Outerwear, Midlayers, and Baselayers - Visual kit builder showing both tops and bottoms together - Intuitive interface for selecting complementary pieces - Thoughtful UX allows the user to confirm their selections across all layers, tops, and bottoms, in a single view prior to adding to cart We’re super proud of this launch! Explore the new Build Your Kit Collection feature on Stio's website: https://lnkd.in/d_b7xRpC #ecommerce #userexperience #shopify

🎊 Anatta Employee Spotlight of the Month: Laura Bousman 🎊 Congratulations to Laura for being Anatta’s September Employee Spotlight! Laura is based in Greenville, SC, and serves as an Interaction Designer on our UX design team. We’re thrilled to have you with us, Laura! ➡️ Why Laura Was Nominated: In 2024, Laura has been part of a team involved in unique engagements—stretching our team to be nimble and resilient while maintaining a standard of excellence from start to finish for our clients. Over the last 7 months, Laura has supported more clients than in her entire 3-year career at Anatta. This has required her to quickly onboard and understand various brands, industries, product offerings, and client expectations. Throughout this journey, Laura has learned a lot, consistently shown up as a talented and dedicated team member, and maintained a professional demeanor every step of the way. ➡️ What We Appreciate About Laura: Laura is a driven Interaction Designer. She is committed to quality at every stage of her work—from conceptualizing ideas to collaborating with developers and QA team members during design implementation. Both clients and team members love working with Laura, not just because she excels at her craft, but because she’s a joy to collaborate with. You're met with a warm smile when you work with Laura, she is exceptionally considerate of others, and she ensures her point of view is well articulated when presenting ideas. After 3.5 years of working with Laura at Anatta, we’ve come to know her dependable work ethic and exceptional talent as a designer. We’re grateful she continues to choose Anatta as her place of work! ↪️ Swipe below to get to know Laura better! - - - Our team is growing! We’re hiring for multiple roles. Come join Laura and the rest of the team at Anatta where we’re applying our creativity, imagination, and expertise to help our favorite brands grow. See open roles: https://anatta.io/careers - - - #anattacareers #growwithanatta #employeeappreciation  #employeespotlight

The more product choices your customers have, the longer it will take them to make a decision. This idea comes from Hick’s Law, a lesson in psychology that discovered it’s harder to choose when many options are available. Ever heard of analysis paralysis? It’s the same thing! And believe it or not, analysis paralysis may just be costing you sales from first-time site visitors. Here’s how to fix that. #ecommerce #userexperience #consumerbehavior

Trade Coffee offers one of the internet’s favorite coffee subscriptions. They regularly make best-of lists for their variety and freshness. And Reddit comments rave about their curated approach. Towards the end of 2023, however, Trade Coffee had a problem: their subscriber base was large (and growing), but their digital infrastructure couldn’t keep up. Their custom Solidus solution had become too complex to scale efficiently.  The result? Soaring maintenance costs and stalled innovation speed. Trade Coffee chose to partner with Anatta to strategically overhaul their digital infrastructure, and together we achieved an incredible outcome: An expedited migration to Shopify of 5,000+ products and hundreds of thousands of customer records in just 120 days. We also helped Trade:  - Achieve a substantial uptick in conversion rates - Reduce reliance on custom code and as a result, maintenance costs  - Integrate best-of-breed third-party apps such as Ordergroove  - Enhance their acquisition efforts with innovative custom solutions, leveraging technology like AI  Read: https://lnkd.in/gh5799ZG

4 Reasons Your Subscription Customers Are Canceling: Even the best, most compelling subscription experiences lose a certain percentage of subscribers each month. In 2024, the average churn rate for subscriptions across all industries is 4.1% (according to Recurly). Churn is impossible to mitigate entirely (40% of US consumers in 2022 felt they had too many subscriptions). But it is possible to reduce. Reducing churn first requires brands to deeply understand why customers cancel and second, develop the data necessary to predict when a customer is about to churn. Then, brands need to re-engage customers before churn happens. Here are the four most common reasons we see for eCommerce subscription churn or cancellation.