Ready to become a data-driven marketer? In today’s targeted marketing landscape, having up-to-date, relevant data is key. However, managing and integrating that data can be a challenge. Join S&P Global Market Intelligence on September 18 to learn how you can streamline your data processes, providing accurate and actionable insights. Trinh Lien, Head of Marketing Operations & Analytics, and Emily Jasper, Director of Data & Insights, will share strategies for optimizing data management, enhancing personalized engagement, and improving marketing efficiency. Don’t miss out—register for this webinar airing at 12 PM CT, with on-demand access for 6 months! https://bit.ly/3Xk2kon #Ad
American Marketing Association
Non-profit Organizations
Chicago, IL 329,178 followers
The American Marketing Association is the essential community for marketers.
About us
As the largest community-based professional marketing association in the world, the American Marketing Association is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. We're home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.
- Website
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http://www.ama.org
External link for American Marketing Association
- Industry
- Non-profit Organizations
- Company size
- 51-200 employees
- Headquarters
- Chicago, IL
- Type
- Nonprofit
- Founded
- 1937
- Specialties
- Marketing thought leadership, Career advice and advancement, Marketing magazines and journals, Professional development and training, Professional Development, Marketing Training, Networking, Education, and Undergraduate Organization
Locations
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Primary
130 E. Randolph St
Floor 22
Chicago, IL 60601, US
Employees at American Marketing Association
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Rick Kendall
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Jim David
Director of Digital Marketing
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Dr. Roberta Giannini
Business Scholar | Innovation & Strategy-Driven Technologist | Featured Speaker | Advisor
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Frank Mendoza, MBA
Driving Org Transformations & Innovation with actionable AI and Data Analytics Strategies | AI Strategist and Product Manager
Updates
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Your events are packed with valuable content—don’t let it go to waste! ✍️ Join Victoria, a content marketer from Cvent, as she shares expert tips on repurposing event content to keep your audience engaged long after the event ends. #Ad #ContentMarketing
How to Repurpose Your Event Content Like a Pro
https://www.ama.org
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Marketers, Hispanic Heritage Month, September 15 to October 15, is an ideal time to enhance your strategy with a data-driven approach. Consider how Coca-Cola used data to create their impactful "Orgulloso De Ser" campaign, which celebrated Latino pride through personal stories and cultural connection. This is a great example of how understanding and segmenting your audience can lead to powerful, authentic engagement! Explore how data can help you resonate more deeply and support your ongoing learning and growth in this article from Bold Hispanic Marketing Agency ➡️ https://bit.ly/3zo317V #HispanicHeritageMonth #MarketingStrategy #DataDrivenInsights
Prepare for Hispanic Heritage Month with a Data-Driven Strategy • Bold Hispanic Marketing Agency
https://boldhispanic.marketing/en
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Gatorade is kicking off football season with its new campaign, “You Know We Got ‘It’”! This expansive effort celebrates Gatorade’s legacy in football and the evolving sport, featuring NFL stars Lamar Jackson, Justin Jefferson, Puka Nacua, and flag football champ Diana Flores. 🏈 The campaign highlights sports equity and inclusion, with a special limited-edition collaboration with Kristin Juszczyk, known for her game-day designs. Watch for the release on Sept. 12! Learn more about this campaign via Marketing Dive 👉 https://bit.ly/3B0ZahK PepsiCo #Gatorade #FootballSeason #YouKnowWeGotIt #SportsEquity #NFL
Gatorade scores a touchdown with inclusive football campaign
marketingdive.com
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Investing in promotional products is investing in long-term brand visibility and recall. Here’s why they’re a game-changer: 🌟Boost Brand Recognition: Well-chosen promo items keep your brand in your customers’ minds long after they receive them. A useful product is a constant reminder of your business. 🌟Affordable Exposure: Unlike fleeting ads, promo items provide ongoing visibility. A trendy t-shirt or handy USB stick keeps your brand in sight, making it a year-long commercial. 🌟Better Than Business Cards: Promotional products make a lasting impression—75% of people remember the company that gave them a useful item, far surpassing the impact of a standard business card. Learn more: https://bit.ly/3ziy0lT Photo via Quality Logo Products #MarketingTips #PromotionalProducts #BrandRecognition #ROI
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What is SEO Strategy? 🤳 An SEO strategy is a plan that outlines how to improve a website’s search engine visibility. It involves goal setting, technical SEO, on-page SEO, off-page SEO, and goal tracking through analytics. Learn more about SEO in the AMA #SEO Archives here 👉 https://bit.ly/47mZROo
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Social media ROI isn’t just about viral posts; it’s about strategic goals and meaningful engagement. Here are 5 proven strategies to make your posts drive sales: 🧪 Test and Optimize: Social media is ever-changing. Test different content types, features, and strategies to find what works best. A/B test visuals, formats, and calls to action to refine your approach. 💡 Get Inspired by Competitors: Check out what your competitors are doing. Use tools like Hootsuite Analytics to track their performance and gain insights for your own strategy. 🔗 Use UTM Parameters: Track exactly how much traffic your social posts generate with UTM parameters. See which posts drive the most visits and conversions. 🤳 Don’t Discount Followers: Followers matter. They’re the foundation of engagement and sales. Remember, 75% of social media followers plan to purchase from brands they follow. ✍️ Keep Refining Goals: Social media goals should be flexible. Revisit and adjust them quarterly to stay aligned with your evolving strategy and industry shifts. Read the full article from Hootsuite: https://bit.ly/4eCOPHt
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Mountain Dew is claiming Mountain Time with a new campaign. From Aug. 27 to Dec. 31, consumers who register on their microsite and cross into Mountain Time can snag a free Mountain Dew by revisiting the site. 🏞️🥤 In addition, the brand is running a TikTok sweepstakes where five lucky winners can get their moving fees covered to relocate to Mountain Time and receive free Mountain Dew for a year. The campaign is also supported by paid social and out-of-home ads. Read more via Marketing Dive: https://bit.ly/3XqteL8 PepsiCo #MountainDew #DoTheDew #MountainTime #TikTokSweepstakes
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Interesting new study from AMA Journal of Marketing Research 🚗⬇️
Imagine two customers: one gets a rideshare five times a week at random intervals, and another gets a rideshare every weekday at the same time. Is one of these customers more valuable than the other? ⬇️ A Journal of Marketing Research study examines ridesharing apps, finding that customers with routines show heightened future usage and engagement rates, lower price sensitivity, and greater resilience to service disruptions. While these results may sound intuitive, gauging routines using transactional data is a challenge. To address this, the authors devise a new methodology that quantifies routineness using standard transactional data, allowing marketers to use routines as a segmentation strategy and an overall KPI for understanding customers. Learn more by reading the authors' interview with AMA DocSIG members Abhishek Nirjar and Caio Vieira-Rego here: https://lnkd.in/g_ix6-27 Study authors: Ryan Dew, Eva Ascarza, Oded Netzer, and Nachum Sicherman #CRM #customerroutines #machinelearning #marketingresearch Uber Lyft
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The 2024 AMA Symposium for the Marketing of Higher Education is your chance to gain actionable insights on enrollment strategies, data-driven engagement, and inclusive communication. Get ready to reshape your approach to higher ed marketing! Register before October 7 for the lowest price 👉 https://lnkd.in/eZfAf35A #AMAHigherEd #HigherEdMarketing