The wine label market is subject to fashions and trends more than most others. In fact, wine producers compete to make bottles more attractive, both in terms of design and finishing. To satisfy its most demanding customers, Paragon Label has always invested in differentiating technologies and studied original combinations of support, printing techniques, and special effects.
“Wineries are always looking for something new to stand out from their competitors and make their product show up on the shelf,” explains Jeremy Jolly, Operations Manager, Paragon Label. “Every day we talk to designers and wineries who ask us to go beyond what is possible with graphics alone.”
Finally, in 2023, to streamline on-demand processing and create new levels of decoration, Paragon Label introduced a Cartes Gemini GE362WL laser diecutting system, which allowed the label converter to conquer new market segments.
Meanwhile, I.D. Images’ investment in BW Converting’s Baldwin Guardian PQV 100% inspection system immediately paid for itself with the very first job. Over the past eight years, the technology has saved the company, a provider of stock and custom label solutions, hundreds of thousands of dollars. And right from the start, I.D. Images could have retained a $250,000 lost customer if it had only adopted the technology sooner.
“If we had this technology that delivers the assurance of perfection, I am certain we would still have that customer,” states Allen Henry, general manager of I.D. Images' San Diego facility. “Besides losing that customer, right before we installed Baldwin’s 100% inspection system, we had to redo a $30,000 job. Avoiding just that one reject job alone could pay for the system if we had it sooner.”
Here are the highest-trafficked news items from the week ending on July 19:
1. Cartes delivers 'extreme' wine labels to Paragon Label
2. I.D. Images saves with Baldwin inspection system
3. Domino highlights future of digital label printing at TLMI LLT Excursion
4. AWT Labels & Packaging acquires American Label Technologies
5. UPM releases survey on sustainable packaging