These days label printers are spoilt for choice. On the analogue side of the fence are flexography, gravure, letterpress, offset, and screen printing, each with their own characteristics to help create labels that stand out on the shelves. Similarly, the digital side offers several technology options, all with specific attributes and features, making them more or less suitable for particular applications.
Perhaps because digital technologies are relatively new, compared with their analogue counterparts, their specificities are less well understood, and label producers and print buyers sometimes fail to see the wood for the trees, with all the dpi and picoliter specifications being used to convince them of the superior quality of this or that particular process. But dpi and picoliters do not tell the entire story. In a world with ever-shorter product life cycles, a proliferation of SKUs and a demand for increasingly eye-catching and sophisticated labels to win customers and fight counterfeiting, digital label production is arguably the best way forward to secure a profitable business. So it is important to understand the intricacies of the different digital technologies in order to choose the right one for each application.
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Perhaps because digital technologies are relatively new, compared with their analogue counterparts, their specificities are less well understood, and label producers and print buyers sometimes fail to see the wood for the trees, with all the dpi and picoliter specifications being used to convince them of the superior quality of this or that particular process. But dpi and picoliters do not tell the entire story. In a world with ever-shorter product life cycles, a proliferation of SKUs and a demand for increasingly eye-catching and sophisticated labels to win customers and fight counterfeiting, digital label production is arguably the best way forward to secure a profitable business. So it is important to understand the intricacies of the different digital technologies in order to choose the right one for each application.
DOWNLOAD TO LEARN MORE>>>>
