Mahmoud Farshchian is an acclaimed master of Persian painting. He developed an innovative artistic style with universal appeal, playing a decisive role in introducing Iranian art to the international art community. Mahmoud has served as director of the Department of National Arts and professor at the university of Tehran's School of Fine Arts while exhibiting his artwork in numerous international shows. His works are represented in several museums and major collections worldwide.

ITO was hired to update the Farshchian Art website. New features of the site include a custom artwork magnifying tool which allows visitors to easily view the amazing details in Master Mahmoud’s masterpieces. An online print store was implemented on the site allowing customers to purchase fine art, metal, and canvas prints of select open edition artwork along with high-quality, limited edition lithography prints. ITO also designs and deploys the official Farshchian Art online newsletter to share valuable information and encourage art enthusiasts to visit the Farshchian Art website.