When Ichika Usami tries to bake a cake for her mother, she's visited by a helpful fairy named Pekorin and a trouble-making monster. To save her cake, she must transform into the legendary patisserie, Cure Whip.
Ichika tries to bond with the shy Himari Arisugawa over a mutual love of pudding. Though Himari fears her passion for sweets might scare her new friend away, it comes in handy when she transforms into Cure Custard.
Ichika and Himari are head-over-heels for the hardcore rock-star, Aoi Tategami. But when a monster interrupts her concert, Aoi transforms into the electric Cure Gelato.
The three new best friends decide to bake an extra-special treat for their favorite ballerina. But is the recipe for cream puffs biting off more than they can chew?
Yukari Kotozume is the most beautiful girl in her school, exceptionally talented - and bored with everything. But when she finds herself taking a liking to Ichika, she winds up as her newest ally, Cure Macaron.
When kind and dreamy Akira Kenjo moves in next door, Ichika starts to feel things she's never felt before. But after making chocolate together, she's shocked to see her new crush transform into Cure Chocolat.
Yukari and Akira are the stars of the KiraKira Patisserie, but when Ichika sends them out to buy toppings for the perfect fruit tart, their natural differences assert themselves.
The KiraKira Patisserie has a booth in the town's sweets festival. But Gummy and his gang are back, and they're hungry for the town's entire supply of kirakiral.
A cool and mysterious transfer student, Rio Kuroki, arrives at Ichika's school. Meanwhile, a new threat arrives to challenge the Pretty Cure, the sinister masked man Julio.
The local greengrocer thinks Himari is the perfect person to do PR for Ichigozaka Shopping Street. But will her fear of sharing her passion hold her back from it?
Aoi is snatched away in the middle of a concert by her family butler. Rock and roll is Aoi's only outlet from her restrictive upbringing, and if Ichika can't help, she might lose it forever.
While the girls struggle with a nasty rumour about their shop, Master Noir sends a new envoy to rustle up kirakiral in Ichigozaka: the cynical trickster Bibury.
Ciel decides to give Ichika a lesson in fine ingredients with a trip through the mountains. But a sweet visit to a honey farm is interrupted by an attack from Bibury.