Review of Brand Bollywood

"Brand Bollywood Down Under" presents an insightful exploration of the dynamic relationship between Bollywood and Australia, directed by acclaimed Australian filmmaker Anupam Sharma. Through a blend of historical context and contemporary perspectives, the documentary highlights the evolution of Bollywood's presence in Australia and its profound impact on cultural exchange and economic opportunities. With the imminent signing of an Audio-visual Co-production Agreement between the governments of Australia and India, the film underscores the importance of leveraging soft diplomacy to enhance bilateral relations. From the early surge of Bollywood productions filmed in Australia to the subsequent shift towards sharing India-centric stories, the narrative showcases the transformative potential of collaborative film ventures. Against the backdrop of increasing investment and support from diverse sources, including state and federal film agencies, "Brand Bollywood Down Under" advocates for a renewed commitment to fostering production partnerships with India. As Australia prepares to capitalize on its thriving Indian diaspora and strengthen ties with one of the world's largest film industries, this documentary serves as a timely call to action for policymakers and stakeholders. Through its message of 'United in Celluloid, Strengthened by Policy', the film inspires dialogue and cooperation aimed at maximizing the mutual benefits of cultural exchange, trade, tourism, and education between Australia and India.