Rented this film after reading an interview in DV Magazine with Soderbergh. Evidently the film was a concept; to play the visual qualities of film against those of digital video, & to try to integrate the 'Reality Show' idea into a feature film. The film has a few good moments but comes off confusing & visually ugly. I have worked in both film & video. Video is still inferior to film in terms of visual quality but it doesn't have to be ugly. There is lots of footage in the film that is just plain ugly thru run & gun style shooting carelesness. A little more craft in shooting the video would have kept it technically in bounds & still allowed the video quality to express itself. While I'm at it a major mistake was shooting the video with only one cameraman (Soderbergh himself). This is a major advantage of video; cheap multi-camera shooting is one of the great benefits. Double teaming this excellent cast with two good cameramen on these small self-focusing cameras could have produced some awesome cutting material. A tragic mistake. There are also lightweight gymbal camera mounts for these cameras which make beautiful floating camera moves. They could really have helped the hand held camera. Even though the film doesn't quite work I have to hand it to the director for trying. It would be easy to back off the cutting edge thru fear. Hitchcock did proof of concept stuff with 'Rope', nobody ever did that again but the film wasn't a failure either. It's all about guts. I think the reason for the big name cast was that they wanted to try to break some new ground too. Maybe just making lots of money gets boring (although personally I can't see why). The best acting was by Catherine Keener. She got to develop a full & interesting character. Close behind & neck & neck were David Hyde Pierce & Blair Underwood. I also really liked Nicky Katt as Hitler. I agree with others that his role & the producer's should have been expanded; especially his. 101 minutes run time leaves 19 minutes to play around with (120 standard US film). That's lots of time. The article also said that there were some hidden & fully candid cameras used. I wish I could tell where or even if any of that was used. I say reload & try again. Hell even more radical. Shoot the whole thing with hidden cameras. What always kills avant guarde experiments is lack of good actors & there was no lack here.