Our Mission

Mission

Accelerate the seamless transition from traditional analog media channels to dynamic digital platforms. By doing so, we aim to empower innovative business models while fostering a captivating and consumer-centric media and advertising experience.

Our Work

  • Continue the development of the CTV marketplace
  • Enable video measurement and collaboration
  • Create a cohesive video landscape
  • Foster the development of podcasting
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Who We Are

Who We Are

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Our Initiatives

Our Initiatives

  • The Ad Creative ID Framework (ACIF) was created by IAB Tech Lab to simplify ad creative management and tracking across platforms. With combined CTV and linear TV ad spend nearing $100 billion in 2027 (eMarketer, 2024), the rise of streaming platforms and diverse ad formats has made ad tracking and measurement complex. The ACIF introduces … Continued
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  • The Ad Creative ID Framework (ACIF) was created by IAB Tech Lab to simplify ad creative management and tracking across platforms. With combined CTV and linear TV ad spend nearing $100 billion in 2027 (eMarketer, 2024), the rise of streaming platforms and diverse ad formats has made ad tracking and measurement complex. The ACIF introduces … Continued
    Read More  
  • The Ad Creative ID Framework (ACIF) was created by IAB Tech Lab to simplify ad creative management and tracking across platforms. With combined CTV and linear TV ad spend nearing $100 billion in 2027 (eMarketer, 2024), the rise of streaming platforms and diverse ad formats has made ad tracking and measurement complex. The ACIF introduces … Continued
    Read More  
  • Audio
    Audio
    The Ad Creative ID Framework (ACIF) was created by IAB Tech Lab to simplify ad creative management and tracking across platforms. With combined CTV and linear TV ad spend nearing $100 billion in 2027 (eMarketer, 2024), the rise of streaming platforms and diverse ad formats has made ad tracking and measurement complex. The ACIF introduces … Continued
    Read More
  • Brand Safety
    Brand Safety
    The Ad Creative ID Framework (ACIF) was created by IAB Tech Lab to simplify ad creative management and tracking across platforms. With combined CTV and linear TV ad spend nearing $100 billion in 2027 (eMarketer, 2024), the rise of streaming platforms and diverse ad formats has made ad tracking and measurement complex. The ACIF introduces … Continued
    Read More
  • Digital Video
    Digital Video
    The Ad Creative ID Framework (ACIF) was created by IAB Tech Lab to simplify ad creative management and tracking across platforms. With combined CTV and linear TV ad spend nearing $100 billion in 2027 (eMarketer, 2024), the rise of streaming platforms and diverse ad formats has made ad tracking and measurement complex. The ACIF introduces … Continued
    Read More

Recent Updates

Updates from the Media Center

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