CMO Network
Flip, The TikTok Shop Competitor, Expands Social Commerce By Acquiring Curated
Social-commerce site Flip has acquired Curated for $330 million in stock to further its mission of putting people at the center of online shopping.
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How New Balance, Togethxr, And WNBA Are Changing The Game In Women’s Sports
Discover how three major WNBA deals are revolutionizing women's sports marketing by driving brand growth, empowering athletes, & setting new KickGlass industry standards
Will Nike’s Investments In The Olympics Save The Brand? Yes And No
Customer experience is a game of inches rather than yards. How Nike trains every day is more powerful then the money thrown at the Olympics.
Why Going Beyond Likes With Creator Marketing Boosts Brand Success
Many leaders remain skeptical of creator ROI because they are still relying on one-dimensional metrics such as impressions and likes to evaluate success.
Taylor Swift’s Record-Breaking Tour Has One Flaw: Merch Issues
The Eras Tour has made headlines, but the solution to a major Swiftie pain point and fan experience problem might come from an unexpected tech intervention.
Elon Musk To Move X And SpaceX Headquarters To Texas
Upset with a new California law protecting the rights of transgender children, Elon Musk is moving his two largest remaining California businesses to Texas.
Winning With Women’s Sports: Executing The KickGlass Marketing Playbook
KickGlass Marketing in action:Learn how CMOs can implement strategies for women's sports, driving brand growth and social impact. Final article in Forbes' 4-part series.
CXO’s Move Beyond Experimentation In GenAI Adoption Game
The accelerated pace of AI can be overwhelming, like a rapid-fire game of Tetris® NVIDIA backed AI company, Kore.ai $150 million funding round accelerate GALE deployment
How Kyndryl Is Working With Deed To Empower Communities Through Education And Cybersecurity Initiatives
I recently reconnected with Pam Hacker, VP of Social Impact, to explore how Kyndryl has refined its Social Impact strategy, focusing on future-forward education, climate action, and an inclusive economy.
Pricing Power: Insights From BarkleyOKRP, Forrester And Clorox
Pricing Power Drives Growth
Amazon’s Blueprint For Frictionless Shopping Is The Future Of Retail
Amazon developed multiple technologies to eliminate checkout lines, reduce costs and boost sales. Now, the company is offering them to competitors. Is this the future?