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23 hours ago

How New Balance, Togethxr, And WNBA Are Changing The Game In Women’s Sports

Discover how three major WNBA deals are revolutionizing women's sports marketing by driving brand growth, empowering athletes, & setting new KickGlass industry standards

ByGillian OakenfullContributor
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Jul 17, 2024

Will Nike’s Investments In The Olympics Save The Brand? Yes And No

Customer experience is a game of inches rather than yards. How Nike trains every day is more powerful then the money thrown at the Olympics.

ByBlake MorganSenior Contributor
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Jul 17, 2024

Why Going Beyond Likes With Creator Marketing Boosts Brand Success

Many leaders remain skeptical of creator ROI because they are still relying on one-dimensional metrics such as impressions and likes to evaluate success.

ByJamie GutfreundContributor
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Jul 17, 2024

Taylor Swift’s Record-Breaking Tour Has One Flaw: Merch Issues

The Eras Tour has made headlines, but the solution to a major Swiftie pain point and fan experience problem might come from an unexpected tech intervention.

ByRoger DooleyContributor
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Jul 16, 2024

Elon Musk To Move X And SpaceX Headquarters To Texas

Upset with a new California law protecting the rights of transgender children, Elon Musk is moving his two largest remaining California businesses to Texas.

ByRoger DooleyContributor
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Jul 16, 2024

Winning With Women’s Sports: Executing The KickGlass Marketing Playbook

KickGlass Marketing in action:Learn how CMOs can implement strategies for women's sports, driving brand growth and social impact. Final article in Forbes' 4-part series.

ByGillian OakenfullContributor
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Jul 16, 2024

CXO’s Move Beyond Experimentation In GenAI Adoption Game

The accelerated pace of AI can be overwhelming, like a rapid-fire game of Tetris® NVIDIA backed AI company, Kore.ai $150 million funding round accelerate GALE deployment

ByDean DeBiaseContributor
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Jul 16, 2024

How Kyndryl Is Working With Deed To Empower Communities Through Education And Cybersecurity Initiatives

I recently reconnected with Pam Hacker, VP of Social Impact, to explore how Kyndryl has refined its Social Impact strategy, focusing on future-forward education, climate action, and an inclusive economy.

ByAfdhel AzizContributor
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Jul 16, 2024

Pricing Power: Insights From BarkleyOKRP, Forrester And Clorox

Pricing Power Drives Growth

ByJeff FrommContributor
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Jul 15, 2024

Amazon’s Blueprint For Frictionless Shopping Is The Future Of Retail

Amazon developed multiple technologies to eliminate checkout lines, reduce costs and boost sales. Now, the company is offering them to competitors. Is this the future?

ByRoger DooleyContributor