Blake Lively Complaint Reveals Justin Baldoni's Alleged Reaction to Ryan Reynolds Blocking Him on Social 

Justin Baldoni allegedly asked his PR reps to concoct a smear campaign againt Blake Lively after noticing her husband Ryan Reynolds blocked him on social media following his alleged misconduct on set.

By Leah Degrazia Dec 23, 2024 7:31 PMTags
Watch: Blake Lively’s ‘Sisterhood’ Costars Speak Out Against Justin Baldoni’s “Vindictive Smear Campaign”

More details are being uncovered in Blake Lively's legal complaint against Justin Baldoni

In the lengthy document filed with the California Civil Rights Department and obtained by E! News, the actress accused herIt Ends With Us costar and director of sexual harassment on set and spearheading a smear campaign as a retaliation for raising concerns about his behavior on set of the Colleen Hoover adaptation.

And according to the filing, it was Lively’s husband Ryan Reynolds unfollowing Baldoni on social media that was among the catalysts that led to the Jane the Virgin alum and his team coordinating their own messaging effort.

In a May 2024 text from Baldoni to his publicist Jennifer Abel included in the filing, he told her Reynolds had blocked his social media account before stating, “We should have a plan for IF she does the same when [the] movie comes out.” (According to Lively's complaint, however, both she and the Deadpool star had unfollowed his social media accounts 10 months before this message.)

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Blake Lively & Ryan Reynolds: Romance Rewind

One month later, Abel allegedly expressed more concern about Baldoni's public image due to Lively and the rest of the It Ends With Us cast choosing to do publicity for the film separately from him. In the filing, Lively said she had not publicly addressed his alleged workplace misconduct at that time. 

As Abel wrote in a June 2024 text message to a colleague, "We can't have fans guessing why JB is left out of this stuff." 

The following month, Baldoni hired crisis PR professional Melissa Nathan. As Lively alleged in her filing, to prevent the public from learning about the sexual harassment and toxic workplace allegations, Baldoni, his PR team and his production studio Wayfarer Studios participated in a months-long public smear campaign against her, in which they allegedly "created, planted, amplified, and boosted content designed to eviscerate Ms. Lively's credibility."

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However, Baldoni's attorney Bryan Freedman has denied all of Lively's accusations in a statement to The New York Times, describing her complaint as "categorically false" and "yet another desperate attempt to 'fix' her negative reputation which was garnered from her own remarks and actions during the campaign for the film."

E! News reached out to a rep for Abel to comment on Lively's accusations but has not heard back. 

Following her complaint, Lively received an outpouring of support from family and friends, including her sister Robyn Lively, Gwyneth Paltrow and her Sisterhood of the Traveling Pants costars America Ferrera, Alexis Bleidel and Amber Tamblyn

"As Blake's friends and sisters for over twenty years," wrote America, Amber and Alexis in a Dec. 22 Instagram post, "we stand with her in solidarity as she fights back against the reported campaign waged to destroy her reputation."

For more stars who have spoken out in support of Lively, read on...

Colleen Hoover

After Blake Lively filed a legal complaint against It Ends With Us costar and director Justin Baldoni, accusing him of sexual harassment on the film's set and for later taking part in a smear campaign against her—claims that he has since denied via his lawyer—Colleen Hoover, who wrote the book that the movie is based on, shared a message to the actress.

"@blakelively, you have been nothing but honest, kind, supportive and patient since the day we met," Colleen wrote on her Instagram Stories Dec. 21. "Thank you for being exactly the human that you are. Never change. Never wilt."

Robyn Lively

Blake's sister, fellow actress Robyn Lively, also weighed in.

"I urge everyone to read The NY Times article in its entirety," Robyn wrote on Instagram Dec. 23, referencing the NYT piece that details Blake's complaint filed with the California Civil Rights Department. "It calls out those behind the ruthless and nefarious smear campaign that aimed to take down my sister."

The Teen Witch star went on to note that it also "highlights" what Blake allegedly experienced on the set of It Ends With Us.

Paul Feig

Blake's A Simple Favor director also came to her defense, writing on X Dec. 22, "I’ve now made two movies with Blake and all I can say is she’s one of the most professional, creative, collaborative, talented and kind people I’ve ever worked with. She truly did not deserve any of this smear campaign against her. I think it’s awful she was put through this."

Amy Schumer

The comedian showed her support for the Gossip Girl alum, writing on her Instagram Story Dec. 22, "I believe Blake."

Gwyneth Paltrow

Shortly after Blake's complaint was made public, the Goop founder shared a photo of The Town star's hair company, Blake Brown, on her Instagram Story, writing, "Just added to my Christmas wish list."

Alexis Bledel, Amber Tamblyn & America Ferrera

Blake's BFFs and Sisterhood of the Traveling Pants costars penned a joint message, posted to Instagram Dec. 22, stating they "stand with her in solidarity as she fights back against the reported campaign waged to destroy her reputation."

Bart Johnson

Bart Johnson shared an impassioned defense of his sister-in-law in the comments section of New York Times Instagram post detailing the filing and its own investigation into the behind-the-scenes turmoil.

“Her complained were filed during the filming,” the High School Musical alum, who is married to Blake's sister Robyn, wrote. “On record. Long before the public conflict. The cast unfollowed him for a reason. Read this article before spitting ignorance. His PR team was stellar. Gross and disgusting but highly effective. Read the article, their text message exchanges and his PR campaign strategy to bury her by any means necessary. No one is with out faults. But the public got played."

He later added on X of Baldoni, "He’s a fraud. He puts on the 'costume' of a hero, man bun and all. Used all of the trendy catchphrases & buzz words for his podcasts. None of it’s genuine. It’s all theater. And everyone fell for it. For years. Rewatch his videos with a more critical eye and watch him compliment and praise himself with faux humility and self deprecation. What a performance."

Shawn Levy

Ryan Reynolds' frequent collaborator Shawn Levy shared the New York Times investigation into the smear campaign on his Instagram Stories, writing, "Proud to call @blakelively a friend."

Amber Heard

Days after Lively's filing was made public, Amber Heard reflected on her own experience facing relentless vitriol online amid ex Johnny Depp's defamation trial against her.

“Social media is the absolute personification of the classic saying ‘A lie travels halfway around the world before truth can get its boots on,’” the Aquaman star expressed in a statement to NBC News Dec. 23. “I saw this firsthand and up close. It’s as horrifying as it is destructive.”

Brandon Sklenar

Brandon Sklenar, who played Blake's love interest Atlas Corrigan in It Ends With Us, had a simple, pointed message of support.

Sharing a screenshot of the Gossip Girl alum's full complaint against Baldoni on his Instagram Stories Dec. 23, he wrote over a link to the text, "For the love of God read this." He followed up by tagging her with a heart emoji.

Jenny Slate

Jenny Slate, who played Baldoni's sister and Blake's BFF in the film, shared her thoughts on the "disturbing" allegations.

“As Blake Lively’s castmate and friend, I voice my support as she takes action against those reported to have planned and carried out an attack on her reputation,” Slate said in a Dec. 23 statement to Today. “Blake is a leader, loyal friend and a trusted source of emotional support for me and so many who know and love her.”

“What has been revealed about the attack on Blake is terribly dark, disturbing, and wholly threatening," the Parks and Recreation alum continued. "I commend my friend, I admire her bravery, and I stand by her side.”

The actor, who stars alongside Lively in the upcoming sequel to A Simple Favor, sent his love to her on Instagram Story Dec. 23, adding that he felt her "pain" as they filmed together earlier this year.

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