Google is updating the Play Store with AI-powered app reviews and curated spaces

Google just announced a suite of updates to the Play Store in an attempt to make it more fun to use. This is part of a larger move by the company to turn its online marketplace into "an end-to-end experience that’s more than a store.” You read that right. They want us to hang out on Google Play.

Here’s what the company has planned. The update brings AI-generated review summaries that pull from user reviews to develop a consensus. You’ve likely already encountered this type of thing on Facebook and while using Google search. The company first announced this feature at this year’s I/O event.

This AI-adjacent approach will also apply to auto-generated FAQs about each app that are powered by Gemini models. Additionally, there will be AI-generated highlights that offer a quick summarization of a particular app. Google showed off a still image of this for a photo editing app in which the highlights included the number of filters and layouts available, in addition to tools and sharing options. This AI approach will also let users quickly compare apps in similar categories.

Google’s also rolling out shared spaces on the Play Store. These aren’t communities or mini social networks, like Reddit or something, but rather splash pages for various topics of interest. The company started this project with a pilot involving cricket. The shared space gave users in India the ability to “explore all their cricket content from across various channels in one, convenient spot.” This included relevant videos, around 100 curated cricket-related apps and some simple user polls. The next curated space will be about Japanese manga. There has been no word as to when this feature will expand into multiple categories available to global users.

The entire “shopping for a new game to play” experience is also getting an upgrade, focused primarily on discovery. Google promises “enriched game details” pages, complete with YouTube videos from developers and clearly-marked promotions, which reminds me of Steam. This even extends to the post-purchase experience, as return users will see updated developer notes and a section for tips and tricks. The program is in early access and currently only available to English language users. There are also some new games coming to Google’s oft-overlooked Play Pass, like Asphalt Legends Unite and Candy Crush Saga, and a feature that lets users play multiple games at once on PC.

Finally, there’s some personalization stuff in this update. The new Collections feature provides custom categories based on previously-purchased apps. This means that each Google Play homescreen will be different for each user, offering an easy way to continue binging a show or finishing a video game.

Many of these upgrades begin rolling out today, though some are still in the early access stage. Others, like the shared spaces feature, still have some kinks to work out.