Re-Engagement
With time, any list will accumulate people who stop opening emails. If there are enough unengaged people on your list, you’ll see lower open rates and eventually a lower sender reputation. Before you mercilessly prune your list, give folks one last shot with this re-engagement workflow. If they don't reply or click, then get out the trimmers and prune away.
Use this workflow![Re-Engagement - Workflow Diagram](https://1445333.fs1.hubspotusercontent-na1.net/hub/1445333/hubfs/Drip%20Website/Workflow%20Templates/Previews/re-engagement.png?width=1200&name=re-engagement.png)