Dentsu

news

With 2 Grand Prix, 3 Gold, 10 Silver, and 15 Bronze Lions, Dentsu Group walked away with 30 awards at this year’s Cannes Lions International Festival of Creativity. Read on to find out more about the work that won the hearts of the jury…

Grand Prix

Global digital agency, Isobar has won the Grand Prix in the Digital Craft Lions at Cannes Lions 2018. Cannes Lions, the most prestigious creative award in the world, awarded ‘Aeronaut’, a world-first VR experience for William Patrick Corgan (aka Billy Corgan of the Smashing Pumpkins).

“Digital craft is at its best when it augments humanity. It uses sophisticated technological artistry to be intuitive, and almost invisible. The work wowed the jury with its masterful craft and its use of innovative technology to elevate a music video into a powerful multidimensional artwork.”

- Jean Lin, Global CEO Isobar and Digital Craft Jury President

Read more here.

  • BWM Dentsu Sydney’s “Project Revoice” for ALS Association took top honours to a standing ovation with the Grand Prix For Good

As well as taking home the Gold Lion for Creative Data (technology) and the Silver Lion for PR (use of technology), BMW Dentsu Sydney scored top prize with a Grand Prix for Good with ‘Project Revoice’ for the ALS Association.

Most people living with Motor Neurone Disease (ALS) end up paralysed and unable to communicate with anything but artificial ‘computer’ voices. Powered by breakthrough voice cloning technology, BWM Dentsu Sydney created a program to digitally recreate the unique essence of any voice and prevent people with ALS from ever losing theirs.

Read more here.

Gold

  • Dentsu JaymeSyfu Philippines’ “Dead Whale” for Greenpeace wins Gold Lion for Outdoor

As well as winning a Silver Lion for Design, Dentsu JaymeSyfu Philippines’ “Dead Whale” was awarded the Gold Lion for Outdoor, with their striking campaign for Greenpeace, which put the problem of dumping rubbish in the middle of a Philippine beach with a powerful installation — a dead whale made of plastic. Manila Bay is considered one of the most polluted areas in the country.

Silver

  • United Airlines Real Time Data Taxi Top Campaign by mcgarrybowen New York wins Silver for Creative Data and a Bronze for Media

Using technology to solve an age-old problem, mcgarrybowen New York worked with Verifone Media, Kinetic and GPS software to launch a campaign for United Airlines that fitted 125 yellow cabs with trackers to show skeptical commuters that Newark Airport or EWR is considerably closer than JFK.

Read more here.

  • mcgarrybowen Shanghai take home Silver Lion for Health & Wellness with “The Fading Font” for Alzheimer’s Disease

China has the highest number of Alzheimer’s sufferers in the world,but because of the lack of knowledge, very few seek treatment until it is too late. mcgarrybowen China looked to raise awareness of this issue through their creative campaign. They took the one thing that we use to express our feelings and our memories — words — and redesigned it to give people a sense of what it feels like to live with the disease.

A library of over 7000 Chinese characters was created. A symbol that can be easily customized and shared. As people used the font, not only did it create awareness but also it gave them a sense of what it would feel like to live with this disease.

Read more here.

  • Brazil agency NBS scored a Silver Pharma Lion for their “Stories to Inhale” campaign for Nebulizer Masks for Children

NBS Brazil has just won its first lion in Cannes 2018: Silver in PHARMA, ​for the “Stories to Inhale” project, created to Clin Kids. Andre Lima, Creative VP and Carlos André Eyer, Executive Creative Director, received the awards last Monday.

Bronze

  • BWM Dentsu Melbourne’s “Disappearing Persons Alert” for Queensland Police wins 3 Bronze Lions for Media, Health & Wellness and Creative Data (product)

The ‘Disappearing Persons’ campaign transformed the way Queensland Police protect missing persons in their vast state.

Together with the behaviour change team at Cox Inall Change, BWM Dentsu created a new tool to help Queensland police find missing persons, with the general public playing a vital role. Harnessing the power and impermanence of Snapchat to create fresh urgency around images of missing teenagers. At time of writing, 94% of alerts have assisted in a missing person being found.

Read more here.

  • Isobar Brazil takes home a Bronze Lion in Print & Publishing for their “Tech Girls — Dumb Inventions — Double Bike” Campaign for Samsung

Curious to find out more about our network? Check out our YouTube channel for more insights, work and industry round ups.