Aapki grocery 10-minute mein kaise pahunchti hai? Kya riders sach mein ₹50,000 mahine kama rahe hain? Aur kya yeh system sustainable hai? Nazar Ya! ki iss video main dekhiye kaise dark stores, riders, aur apps milkar yeh kamaal karte hain!
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00:00Today, we can order whatever we want, whenever we want, in just 10 minutes.
00:20But how does it get delivered so fast?
00:25Do we like it?
00:27Brother, give me that hand towel and hand wash.
00:33Today, I, Sanaka, will take you to the world of quick commerce worth 3 billion dollars,
00:40which can grow to 40 billion dollars in the next 7 years.
00:44We will learn about the income, profitability and dark secrets of riders,
00:49which are hidden in dark stores.
00:51Their target audience is people aged 18 to 35 years.
00:55People who want to avoid going to convenience stores and check-out queues.
00:59Because of India's population, dark stores work in cities with high consumer density.
01:05And keep grocery items.
01:07And cheap delivery and cheap labour also reduce delivery costs a lot.
01:12Only 0.3% of the population uses quick commerce apps today.
01:16And they only need 0.35% to make a profit.
01:20Blinkit has reported profits for the first time this year.
01:24But how does it get delivered in just 10 minutes?
01:31Jhanvi wants bread and eggs.
01:33That's why she opens the app and adds them to the cart.
01:37It includes handling, small cart fee and delivery charges.
01:41But she accepts them for her convenience.
01:44Because she has to go to the office.
01:46As soon as she places the order, a message comes.
01:49Dark stores get a notification immediately.
01:52And store employees pack the order in just 1-2 minutes and place it in the pigeon hole.
01:57Blinkit claims that it packs the order in just 2 minutes and places it in the pigeon hole.
02:04These dark stores are actually mini warehouses hidden in residential areas.
02:10Where more than 6000 commonly ordered items are ready.
02:14So that you can get a super fast delivery.
02:17Their products are restocked by mother warehouses.
02:21For setup, upfront capital is between Rs. 8-9 million.
02:26Dark store owners take advantage of high inventory turnover and low wastage rates.
02:31But their earnings depend on a high number of orders.
02:36Because of proper structures, orders get packed within 15-20 seconds.
02:42Delivery rider gets the order message.
02:45And he leaves to deliver within a 2 km radius in just 10 minutes.
02:51Janhvi gets the order.
02:54Today she will have an omelette.
02:56By the way, do you know how much delivery partners earn in India?
03:00On average, they get Rs. 15-20 for a delivery.
03:04On top of that, they get tips and incentives.
03:07Adding these, they can get Rs. 40-50 per order.
03:12Metro cities like Mumbai have full-time riders.
03:15If they have a motorbike, they can earn Rs. 4000 per week.
03:20We have calculated this by reducing the cost of petrol.
03:24But if they have an e-bike or a cycle, then this number goes down to Rs. 200-300.
03:30Because they can do less deliveries because they walk slowly.
03:34In an interview, it was also found that some delivery partners are earning Rs. 40,000 per month.
03:40Which is double the average salary of an IT engineer.
03:44But remember, these riders work 10-15 hours a day.
03:49By the way, have you ever thought about how much one earns in a typical 10-minute delivery order?
03:56If the order is of Rs. 100, then the delivery cost is almost Rs. 44.
04:01But consumers only pay Rs. 15-20.
04:05The rest of the company compensates with ad revenue.
04:08Dark store owners earn Rs. 22, whereas warehouse costs Rs. 19.
04:14And the platform fee, which has just been introduced, is Rs. 2-10.
04:19But is this a sustainable option for delivery partners?
04:23The salary of delivery partners can start decreasing a lot.
04:26Because of faster deliveries, the number of delivery partners has increased a lot.
04:31That is, fewer orders per day.
04:33These customers do not pay Rs. 50 delivery fee.
04:37This is paid by the company, which is risky for us and the drivers.
04:41Companies attract drivers by giving them high incentives.
04:45But this can be reduced at any time.
04:47For example, Blinket has reduced the delivery fee from Rs. 50 to Rs. 15.
04:51This reduced the driver's earnings from Rs. 24,000 to Rs. 7,200.
04:56If companies are absorbing delivery costs, then eventually their fees are going to increase.
05:02Which can put a load on consumers.
05:04Now they have also added platform, handling, and small cart fees.
05:08Which can make the service very expensive without discounts.
05:12This can reduce usage and have a negative impact on the business.
05:17Ultra-fast deliveries can be dangerous.
05:20And Zep2 has to say that their accident rates are low.
05:24Only 1 in 1.3 crore km.
05:26But even if drivers are told to drive at 15 km per hour, they can sometimes go fast.
05:32Otherwise, they get less orders and less money.
05:35Platforms like Swiggy offer insurance and weekly ranking system to drivers.
05:40Which is based on perfect deliveries.
05:42But when a driver took a few days off to take care of his wife, his gold status was lost.
05:49And because of this, his insurance was not accessed.
05:52So the question is, is this system sustainable?
05:55Mom and pop stores are facing a little loss.
05:59But still more than 95% of India's grocery market is owned by them.
06:04While only 4% of supermarkets and less than 1% of online groceries.
06:10People living in rural areas are still unknown to these formats.
06:14Online shopping and same-day delivery has now become a part of our lives.
06:18Where iPhone 16 is being delivered in just 10 minutes.
06:22Predictions are that QCommerce can soon replace food delivery apps.
06:27So what was your last order from Ziptoe, Blinkit or Instamart?
06:31Share in the comments.
06:33And let's see who likes and subscribes to this video the fastest.
06:38See you in the next video. Bye-bye.