Really spoiling us! Ferrero Rocher's first range of chocolate bars in white, dark and milk will hit stores next week for £2
- Ferrero is launching a range of premium Ferrero Rocher bars on Monday
- Available in white , milk and a dark chocolate with 55% cocoa across UK stores
- Bars feature domes of luxurious chocolate to reflect the distinctive shape of the much-loved Ferrero Rocher
Ferrero is launching a range of premium Ferrero Rocher chocolate bars for the first time in history.
The famous taste of Ferrero Rocher, which is loved by generations all over the world, will be available for £2 in a 90g bar with three delicious chocolate varieties to choose from.
Chocolate fans can get their hands on white chocolate, milk chocolate and a dark chocolate variety with 55 per cent cocoa from 9th August in all major UK supermarkets.
![Ferrero is launching a range of premium Ferrero Rocher chocolate bars for the first time in history.](https://i.dailymail.co.uk/1s/2021/08/04/12/46274369-9860261-Ferrero_is_launching_a_range_of_premium_Ferrero_Rocher_chocolate-a-92_1628076180581.jpg)
![Ferrero's dark chocolate bar is pictured](https://i.dailymail.co.uk/1s/2021/08/04/12/46274367-9860261-Ferrero_s_dark_chocolate_bar_is_pictured-a-93_1628076182578.jpg)
Ferrero is launching a range of premium Ferrero Rocher chocolate bars for the first time in history. It's available in milk (left), dark and white bars
![](https://i.dailymail.co.uk/1s/2021/08/04/12/46274365-9860261-image-a-94_1628076185050.jpg)
Chocolate fans can get their hands on white chocolate (pictured) , milk chocolate and a dark chocolate variety with 55 per cent cocoa from 9th August in all major UK supermarkets.
The treat has been developed by a team of 50 people over more than three years, with 300 recipes tried out before finding the perfect new way to experience Ferrero Rocher in a premium high-quality chocolate bar.
The new bars feature domes of luxurious chocolate to reflect the distinctive shape of the much-loved Ferrero Rocher.
Inside the sumptuous bars are different levels which Ferrero say will 'take you on a delicious taste journey'.
Each bar consists of a refined chocolate base supporting a soft, creamy filling, as well as a top layer of chocolate mixed with crunchy pieces of hazelnuts, meaning customers can enjoy a multi-sensory taste experience.
Enrico Martini, Category Director, Ferrero Pralines UK & Ireland, told FEMAIL: 'With the launch of the new Ferrero Rocher bars, we wanted to offer a new taste experience inspired by one of our most iconic brands that is loved all over the world.
'Our expert team has been dedicated to crafting a new innovation that delivers the impeccable quality and taste that Ferrero Rocher prides itself on. We are excited to hear what our fans think about our new luxurious bars!'
![The new bars feature domes of luxurious chocolate to reflect the distinctive shape of the much-loved Ferrero Rocher](https://i.dailymail.co.uk/1s/2021/08/04/12/46274341-9860261-The_new_bars_feature_domes_of_luxurious_chocolate_to_reflect_the-a-95_1628076188008.jpg)
The new bars feature domes of luxurious chocolate to reflect the distinctive shape of the much-loved Ferrero Rocher
Classic Ferrero fans need not fear, as the confectionery giant will continue to make their classic ball-shaped treats.
It comes following a 26 per cent rise in sales due to consumers taking the firm's slogan 'now you're really spoiling us' to heart.
Bars are aimed at consumers looking to 'trade up to something special' as well as tempting 'lovers of the brand to try the chocolate in a different way' said the company's customer development director, Levi Boorer.
He added: 'We've not seen growth like this for many years. We are living in a very changing world where consumption trends have changed a lot.
'(Consumers) have navigated back towards brands they trust and have strong quality cues attached to them. Rocher has been a real beneficiary of that,' he told trade journal The Grocer.
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