Unlock the secrets of SEO! Dive into the fascinating world of Search Engine Optimization (SEO) and discover how major search engines like Google rank websites and content. This introductory course is your gateway to mastering the art of SEO, offering a thrilling blend of theory and hands-on practice to boost your visibility on Google.
Introduction to Google SEO
Limited time only! Get Coursera Plus for 30% off.
Reset. Reinvent. Reach new career goals. Claim your offer now.
Introduction to Google SEO
This course is part of Search Engine Optimization (SEO) Specialization
Taught in English
Some content may not be translated
Instructor: Rebekah May
310,657 already enrolled
Included with 
Course
Gain insight into a topic and learn the fundamentals
4.6
(10,037 reviews)
|
97%
Beginner level
Recommended experience
16 hours (approximately)
Flexible schedule
Learn at your own pace
What you'll learn
Explore the evolving world of SEO: Understand why a career in SEO is rewarding and how it can set you up for long-term success in digital marketing.
Get familiar with key updates in Google's algorithms and learn practical tips for assessing traffic drops and avoiding penalties.
Improve site's visibility: Gain insights into how factors such as core web vitals, EEAT, and rich results shape search rankings and user experience.
Build user-first SEO strategies: Learn the importance of creating user personas as a foundation for successful SEO research and content planning.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
9 assignments
Course
Gain insight into a topic and learn the fundamentals
4.6
(10,037 reviews)
|
97%
Beginner level
Recommended experience
16 hours (approximately)
Flexible schedule
Learn at your own pace
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Search Engine Optimization (SEO) Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
Welcome to the first week of the course! In this module, you will be able to define Search Engine Optimization and learn about the basics of SEO and how it helps users and website owners. We'll discuss and identify career paths and options for both SEOs and complementary roles. We'll also identify 3 key areas of SEO and their differences. Finally, we'll summarize how SEO has evolved and its future. Let's get started!
What's included
7 videos5 readings2 assignments3 discussion prompts
In this module, we'll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them, and potential penalties for not adhering to them. By the end of this module, you'll be able to illustrate the concept of relevancy as it applies to search results. We'll discuss algorithm updates to keep search engine results high quality, and understand why a pro-active mindset is beneficial. You'll review and understand the different types of updates and how they might impact your website. Then, you'll learn how to identify potential reasons your site was impacted by an update. Let's get started!
What's included
4 videos1 reading1 assignment1 discussion prompt
In this module, you’ll be able to analyze the role of social media and other emerging technologies on the landscape of SEO today, tomorrow, and beyond. We’ll explain how concepts like topic association and semantic analysis relate to the relevancy and trustworthiness of search results. Then, we’ll discuss the continued importance that speed and user experience play in search and how Google’s core web vitals help to monitor and manage performance in these areas. You’ll also analyze two updates, EEAT & YMYL, and how these updates work together to provide an improved search experience. You’ll then compare and contrast how rich results, featured snippets, and rich snippets work to better understand the differences and how to incorporate these into your SEO strategy. We’ll review AI Overviews and how it might impact search behavior. You’ll write your own content for a website that will improve search results. Finally, you’ll develop an optimization strategy that will increase traffic from search engines, and demonstrate the impact of brands and branding on search results. We have a lot to cover, so let’s get started!
What's included
10 videos6 readings3 assignments4 discussion prompts
You've made it to Module 4! In this module, you’ll learn about and understand common behaviors of web searchers that can help you market to different types of consumers. You’ll identify the best ways to build a persona and gather user data. We’ll discuss how SEO can work with a wider marketing team and other stakeholders in the persona development process. We’ll close out this course by using a variety of research methods and tools to develop a persona of an ideal buyer. Let's get started!
What's included
7 videos1 reading3 assignments3 discussion prompts
Instructor
Instructor ratings
4.7 (2,364 ratings)Offered by
Recommended if you're interested in Marketing
University of California, Davis
University of California, Davis
University of California, Davis
University of California, Davis
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
Showing 3 of 10037
4.6
10,037 reviews
- 5 stars
72.18%
- 4 stars
21.39%
- 3 stars
4.51%
- 2 stars
1%
- 1 star
0.90%
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.