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The 25 Trendiest, Most Popular Gifts of 2024, According to Cosmo Editors

Aka what to get the person who spends 24/7 scrolling.

Headshot of Jasmine HymanBy Jasmine Hyman
a collection of varied accessories and items on a black background
Brand/Design by Ying Chen

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It’s that time of year when you have to do the seemingly-impossible: Find a gift for the coolest person you know. We all have someone in our life who seems to be ahead of every trend before it’s even a trend, owns every viral product, and, well, is probably the one who gets you the best gifts!

Have no fear. As a chronically-online shopping editor who, as my title suggests, shops for a living, I created this curated gift guide with a bunch of trendy gifts—some might even say the most popular gifts of 2024. Consider it your go-to shopping list for all TikTok-lovers and Gen Z giftees.

Ahead, the best gifts to buy for all the coolest people you know.<3

1
this bubble necklace

BaubleBar Bubble Initial Necklace

Bubble Initial Necklace

These chunky accessories are truly all the rage ever since Ms. Hailey Bieber started sporting a “B” necklace with every outfit. This one from BaubleBar is a much more affordable version, and you can even get their first and last initials on different necklaces for a trendy layering moment.

2
these viral cups

Anthropologie Icon Juice Glasses

Icon Juice Glasses

These lil cups are the cutest containers to hold drinks, makeup brushes, or whatever else their heart desires. They come in soooo many cute designs like fruits, hearts, and holiday patterns! Just a friendly PSA: Wash these glasses by hand, not via dishwasher, to avoid creating cracks in the glass.

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3
this custom case

Mark and Graham Travel Jewelry Case

Travel Jewelry Case

This personalized jewelry case that fits all their fave rings, earrings, necklaces, and bracelets is ideal for travel. It comes in a bajillion color combinations and also has a handy built-in mirror.

4
this beloved bottle

Owala FreeSip Insulated Stainless Steel Water Bottle

Owala FreeSip Insulated Stainless Steel Water Bottle

I never knew a water bottle could change my life until I got an Owala. Unlike other temperature-regulating bottles, this one is spill-proof, so you can throw it in your bag without worry. It also has a unique free sip feature, so you can either slurp through the built-in straw or swig your hydration like a glass of water. Choose your fighter!

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5
this self-care book

The Five Minute Journal

The Five Minute Journal

This book is filled with morning and evening prompts to start and end everyday with some reflective writing. With designated spaces to set goals and manifest, this journal is a mental health must-have.

6
some cozy pajamas

Eberjey Gisele Modal Short PJ Set

Gisele Modal Short PJ Set

If you weren’t aware, comfy pajamas are basically an foolproof gift, and Eberjey makes some of the softest ones out there. This set is equal parts cute, cozy, and lightweight—most importantly, no night sweats here!

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Need a gift for the person who takes their sleep very seriously? This device is a sunset lamp, alarm clock, and noise machine all in one. It’ll gradually wake you up with sunrise-esque lighting and the gentle song or alarm of your choice (I’m personally a meditative flute gal—much better than a heart-stopping alarm). You can even create your custom wind-down and wake-up routines via the Hatch app!

8
for the bookworm

Amazon Kindle Paperwhite

Amazon Kindle Paperwhite

If they spend countless hours on BookTok and have finished more books than you can count this year, treat them to Amazon’s newest e-reader: the Kindle Paperwhite. It's super lightweight, boasts a myriad of books, and even comes in a bunch of new colorways.

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9
this Gen Z-loved fragrance

Glossier You Rêve

You Rêve

The OG Glossier You perfume was a fragrance gamechanger, and the brand recently launched sister scents with the same base, but revamped top notes. The new Rêve formula is basically the sexier version, and it exudes the perf combo of fruity and buttery. Whether they’re just dipping their toes into the world of perfume or are a full on fragrance snob, it’s a great gift for anyone.

10
for heatless curls

Kitsch Satin Heatless Curling Set

On Sale
Kitsch Satin Heatless Curling Set

Give them the best gift of all: A hassle- and heat-free blowout. This viral kit comes with two satin scrunchies and a rod for salon-esque results overnight.

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11
this oversized tote

Anthropologie The Love Knot Slouchy Bag

The Love Knot Slouchy Bag

This bag is the perfect school or work bag—take it from shopping editor Hannah Oh who hasn’t taken it off for weeks: “Hello, bag that matches every work outfit I’ve worn in the past month! This slouchy tote fits an ungodly amount of stuff, and it also comes with a little pouch for small items that tend to get lost in the bottomless depths of my purses. The supple faux leather is soooo soft and convincing that it truly feels real.”

12
for the music lover

Apple AirPods Max

On Sale
Apple AirPods Max

“These headphones are the best of the best, IMO,” says associate shopping editor Meg Uy. “The sound quality is so immersive (special shout-out to its personalized spatial audio feature!) that it legit feels like I'm at a live concert every time I'm listening to music, but also having the choice to totally mute out the world or allow for outside sounds is a huge plus for when I'm in the office orwalking outside.”

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13
these chic candles

Diptyque Mini Candle Set

Mini Candle Set

Diptyque makes some of the best candles out there, and this set comes with three iconic minis. The Baies, Fig Trees, and Roses scents not only have an impressive burntime, but they also double as room decor. When I melt all the wax, I love using the leftover vessel to store makeup brushes, pens, or whatever else is cluttering my room.

14
these warm slippers

UGG Cozy Knit Slipper

UGG Cozy Knit Slipper

Slippers are obviously a gifting non-negotiable, and this comfy woven pair is ideal for anyone in need of some cozy footwear.

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15
this bag charm

Coach Motif Chain Bag Charm

Motif Chain Bag Charm

ICYMI: We're accessorizing our accessories now, and this charm is a favorite of associate shopping editor Daisy Maldonado. “I love this chic bag charm for its whimsical aesthetic and chunky chain,” she says. “It adds a bit of personality to any basic bag and basically transforms your purse into a whole other look, making it easy for you to add or remove according to your outfit.”

16
this cute belt

Madewell Triple Metal Keeper Belt

Triple Metal Keeper Belt

A belt has the ability to take any outfit from zero to 100, and this embellished one from Madewell is perf to amp up any pair of jeans or a dress.

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17
this viral trio

Summer Fridays Holiday Lip Butter Balm Set

Summer Fridays Holiday Lip Butter Balm Set

Summer Fridays earned a well-deserved spot in everyone’s purse this year, and now you can get three lip balms for the price of two with this holiday bundle.

18
these soft boxers

SKIMS Boyfriend Boxer

SKIMS Boyfriend Boxer

These are quite literally the softest boxers out there. They’re ideal for wearing to bed, just lounging around, or underneath any outfit. Trust me, they’ll be living in these for all-day comfort.

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19
a trendy sweatshirt

Aritzia Cozy Fleece Perfect Crew

Cozy Fleece Perfect Crew

Because nobody has ever had too many cute and comfy sweatshirts.

20
for the picture taker

KODAK PIXPRO Friendly Zoom Digital Camera

On Sale
KODAK PIXPRO Friendly Zoom Digital Camera

This digital camera will bring all their photos to the next level with top-tier quality, and it comes with a cable to easily transfer their memories directly to their computer or phone. And it’s less than $100!

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