10 Black-Owned Occult Brands Every Witch Should Know
*clicks “add to cart”*
We may earn commission from links on this page, but we only recommend products we love. Promise.
You’ve heard of Black Girl Magic, but this is a different kind of Black girl magic.
It seems like everybody is a witch now—or at the very least, witchcraft, tarot, and taking inspiration from the cosmos is far more widely accepted than it used to be. Pop culture representation of witches varies from Sabrina in Sabrina the Teenage Witch to Samantha in Bewitched to the Halliwell sisters in Charmed to Marnie Piper in Halloweentown to the Good Witch of the North and the Wicked Witch of the West from The Wizard of Oz, but they all have one thing in common: They’re white (well, one was green, but you know she was white).
Black and Indigenous practitioners are often excluded from the witchy world, although they were first penalized for it, and many of their practices are often co-opted and appropriated. Whether it’s witchcraft, hoodoo or rootwork, voodoo, vodou, Santería, or juju, it’s important to acknowledge that many of these practices are culturally sacred, private, and require an invitation (even if you are Black).
So here’s to those who have kept their connection to magical traditions and to the many Black people reclaiming ancestral practices! These Black-owned botanica and metaphysical shops are so magical, they’d make Tituba proud…(you know, if she were actually a witch).
This eight-stone bundle is perfect for aligning your chakras from the crown to the root. You’ll be sure to change your name to Aura Thee Explorer once you cop all the crystals you need.
This vodou manbo (vodou priestess)–owned shop based in New Orleans dispels all the misconceptions around spirituality. Founder Jessyka Winston’s conjure candles are fixed for a variety of intentions. This one mutes the haters.
Sick of stick incense? These rope incenses come in a myriad of scents, like juniper, zimbu, rose, and more. Cleanse your space with these twisted joints on a bed of sand or salt.
Akamara Tarot Ghede Edition Tarot Deck
Use this aesthetically-pleasing tarot card deck to help your friends navigate their spiritual battles.
Meant for abundance, rose of Jericho is perfect for any money spells. Who doesn’t need money right now?
Alysia Mazzella Mirth Pillar
Artisan and medicine woman Alysia Mazzella creates beeswax candles that are perfect for ritual work.
Who doesn’t want to cut off all ties to 2022? Sure, our hardships make us who we are, but the last few years were a lot. This oil is a great addition to anoint your candles during a cord-cutting ritual for anything you need to detach from.
Blue Cypress School Full Spectrum Ixtle Altar Brooms
You don’t need a crown to be a queen, but a witch definitely needs a broom. These beautiful handmade alter brooms are great for cleansing ceremonies, altars, and workbenches.
For folks with vulvas, this vulva-shaped soap is made with potent attraction-drawing herbs. Use this one only if you want your partner(s) to stick around—not for the casual sneaky links.
What better time than now to build your immune system than a global pandemic in flu season? This shop has a ton of tonics and tinctures.
Jacorey Moon is Gear Patrol’s associate style editor, formerly at PEOPLE and Footwear News. He’s most likely gawking over someone’s outfit on Instagram or trying to find his way to the nearest record store.
Let’s Discuss Aries and Leo Compatibility
Your Weekly Tarot Card Reading, by Zodiac Sign
Your Horoscope for the Week of July 14
Your Sex Horoscope for the Weekend
