Luis Fernandez

Luis is a professional who specializes in applying digital technologies to improve businesses. He currently serves as a tech executive director at VML, a global experience agency that leverages creativity, technology, and culture to create connected brands.

With two decades of experience, his expertise spans digital transformation, marketing, technology, and the intricacies of customer journeys. He is not just a visionary; he's a pragmatist who knows how to get things done. He specializes in orchestrating global and multi-cultural digital implementations, having partnered with over 150 companies, many of them Fortune 500, across four continents and 25 countries.

Luis possesses a unique blend of technical savvy, commercial acumen, and hands-on implementation experience. His consulting experience spans verticals ranging from hospitality and financial services to non-profits, telecommunications, media, automotive, and consumer packaged goods.

His passion for innovation extends beyond the boardroom. A lifelong learner and eternal student, he's constantly seeking new knowledge and experiences. When he's not spearheading digital transformation initiatives, Luis enjoys exploring new cultures, staying updated with the latest tech trends, and occasionally indulging in a good book or a thrilling adventure.