Donation forms that raise more from every visit
Make giving from your website as easy as it is personal with Classy from GoFundMe’s nonprofit donation forms.
Turn more visitors into supporters
Make every website visit count with branded forms that simplify giving and inspire generosity.
Built for speed
With 0.3-second load times and no-code updates, our lightweight forms help your website load faster and rank higher.
Tested to convert
Maximize donations with intuitive flows that minimize distractions and keep donors focused every step of the way.
Uniquely yours
Use personalized design elements to brand your donor flows, deepening connection and amplifying impact.
Faster donation forms that leave a lasting impact
- Personalize asks and boost revenue with Intelligent Ask Amounts, proven to increase donation volume by 11% on average in testing
- Encourage the giving you want with customizable recurring gift and fee coverage nudges
- Reach more supporters with preferred payment options, like Venmo, PayPal, Apple/Google Pay, credit card, and ACH
- Let donors choose what their gift supports and who it honors with program designations and tributes
- Improve users’ experience by inviting them to make a donation without leaving your site
- Leverage a simplified, guided checkout flow tested and built to reduce drop-off and convert
- Make it easy for visitors to donate from their phones with mobile-optimized checkout, including one-click payment
- Ask custom questions post-checkout, if desired, to avoid compromising conversion
- Brand your nonprofit donation form with customizable options, from colors to logos, to match your website’s look and feel
- Invite donations anywhere on your site with branded, inline entry points
- Build connection through checkout with personalized text and images
- Boost checkout value with animated nudges for recurring donations and fee coverage
- Increase website traffic with lightweight donation forms that boost page load speed and improve search rankings
- Cut the sweat and expense of site updates with simple, no-code designs
- Embed a single Classy-provided code snippet on your website to support an array of campaigns across your site
- Track and understand how donors interact with your campaigns with GA4 and GTM
FAQs
What are embedded donation forms?
Embedded donation forms offer donors a seamless checkout experience on your nonprofit website, enabling contributions without leaving the page and helping capture more conversions from your top digital asset.
What are the benefits of using an embedded donation form?
By reducing steps and distractions, embedded forms improve checkout completion. Classy’s embedded donation forms allow donors to give in as few as four steps, resulting in a 28% increase in revenue per site visitor.
Can I brand my nonprofit’s donation forms?
Yes, nonprofits can customize their embedded donation forms with their logo, colors, imagery, and other styling options. They can tailor donor engagement with a configurable content panel, choosing from three tested layouts, and even add multiple partner logos. Additional features, like pass-through parameters, allow for personalization based on donor actions.
Animated nudges can also be customized with options from our icon library, matched to your brand colors, ensuring donors feel connected to your organization at every step.
What types of contact and donation form fields can I create?
The minimum fields needed for a donation are name, email, and zip code. Additional fields, such as full address, program designation, or custom questions, can be added as needed. Flexible post-checkout options let you choose whether these questions appear before or after the donation is complete.
What security and scalability measures does Classy have in place?
Classy builds security into the foundation of all our products and services.
Our comprehensive approach includes governance, continuous scanning and monitoring, and robust infrastructure. Our dedicated team receives regular training to stay updated with the latest security practices and threats.
We’re a PCI DDS Level 1 service provider that utilizes industry best practices like the OWASP Top 10. We use Cloudflare for protection and partner with Stripe, PayPal, and Coinbase for secure payments.
Learn more about our security and scalability here.
See Classy’s donation forms in action
Envision how your nonprofit organization can raise more with optimized donation forms.
Donation websites
Collect one-time or recurring donations online with a donation website powered by Classy Studio.
Recurring giving
Make it easier to capture and grow your recurring donor base and predict future revenue.
Crowdfunding campaigns
Bring your story and mission to life through beautiful, user-friendly campaigns.