23% are using social media analytic tools. 7% say they integrate social media into their marketing activities. Companies also struggle to gauge the effectiveness of social media. Asked to identify the ...

But how exactly can you harness the tool for your social media marketing efforts without ending up with "me-too" content similar to every other brand? Speak to most marketers about ChatGPT, and ...

Social media can significantly boost your link-building efforts by increasing visibility and engagement. Creating shareable content like infographics and videos is key to attracting links through ...

YouTube and TikTok lead the pack on earning potential for creators on social media platforms. Annual salaries also offer insight.

Being in touch with the present-day digital trends, it's a known fact that social media marketing is a mighty tool for ...

Here’s an example of an agent using a lifestyle photo instead of a headshot on Instagram: If you want to save time, money, and effort marketing your brand on social media this year, these three ...

TikTok is highly influential and a channel that brands should be experimenting with. We look at how you can get started on ...

Bluesky, the latest addition to the plethora of social media apps, has started with a bang. From its reported 26.3 million ...

But while independent advisors and agency owners are almost as likely to use their website and free social media for marketing, agency employees do that to a much lesser extent.

Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. In addition, many organisations are now also using ...

Companies need to prioritize their social media presence to stand out from competitors and this includes getting to know ...

The Certificate in Social Media Marketing is designed for people like you desiring the skills to use social media platforms in the creation of an integrated marketing plan. You will establish a ...