Every year, I tell myself that this is the year I become a fall/winter person, and every year, I am mistaken. This time, however, is really the year I totally lean in, I swear: Apart from the pieces I’ve curated for my new ✨ horse-girl winter ✨ persona, I’ve also started looking into cuddly upgrades for my home. And that’s where Brooklinen comes in to save the day!

Always the purveyor of livable luxury (and a yardstick for those who seem to have this home thing all figured out), Brooklinen’s prices can skew rather premium — which is why I live for sales like the Friends and Family Sale, ongoing until October 28. Famous for already offering year-round savings on sheet and towel bundles, Brooklinen’s discounts get even juicier when paired with this 20%-off sitewide sale, so you can score as much as 40% off its covetable, high-ticket items! Those classic percale sheets? Add to cart. That vegan down insert? Done and done. That super-snuggly waffle blanket? Sold.

I’m personally stoked about the duvet and throws — I’m already rubbing my feet in cricket-like excitement as we speak, ready for the cozy — but, honestly, the deals are pretty great across the board. If you’re looking for a sign to upgrade your essentials or are getting low-key anxious about holiday presents as we inch into the crazy gifting season, this is your stop. Check out my faves below:

Brooklinen Bedding Deals

From the cult-fave Luxe Sateen Sheets to the Classic Percales we all know and love, there really is something for everyone in Brooklinen’s sheets sale.

The Comfiest Ever
On Sale
Flannel Core Sheet Set
Brooklinen Flannel Core Sheet Set
Now 25% Off
The Undisputed Classic
On Sale
Classic Core Sheet Set
Brooklinen Classic Core Sheet Set
Perfect for Fall
On Sale
Ribbed Matelasse Quilt Set
Brooklinen Ribbed Matelasse Quilt Set
Now 28% Off

Brooklinen Bundle Deals

Gifting for the holidays, a bridal shower, a special dormer, your fave newlyweds, or all of the above? I love the value-packed Insert Bundle — or even the all-in-one-go Move-In Bundle.

480 Thread-Count Softness
On Sale
Luxe Hardcore Sheet Bundle
Brooklinen Luxe Hardcore Sheet Bundle
Now 32% Off
Best All-In-One Set
On Sale
Classic Move-In Bundle
Brooklinen Classic Move-In Bundle
Now 28% Off
Great Value for Must-Haves
On Sale
Bedding Insert Bundle
Brooklinen Bedding Insert Bundle
Now 28% Off

Brooklinen Towel Deals

Brooklinen’s towels put the “aaahh” in relaaaxing, and if you don’t know, now you know. They’re the perfect midway between fluffy and durable — and, best yet, come in a host of chic colors. I love that they even have these ultra-lightweight towel sets (at now just $50 for a set of four!), which are fab for on-the-go or a second bathroom.

Fluffy and Absorbent
On Sale
Super-Plush Bath Towels
Brooklinen Super-Plush Bath Towels
Now 20% Off
The Quintessential Starter Set
On Sale
Super-Plush Bath Bundle
Brooklinen Super-Plush Bath Bundle
Now 28% Off
Great for Guest Bathrooms
On Sale
Ultralight Bath Towel Bundle
Brooklinen Ultralight Bath Towel Bundle
Now 99% Off

Brooklinen Pillow and Comforter Deals

If you’re anything like me, looking for the perfect pillow is a real Goldilocks situation. The best-selling Down Pillow solves any too-hard, too-soft issues, resulting in your most relaxing rest ever. And as a fussy sleeper (the ideal room temp is 66 degrees Fahrenheit, not a drip hotter or cooler, I will not take any questions), the Down Alternative Comforter is, quite literally, the stuff of dreams.

Choose Your Plushness Level
On Sale
Down Pillow
Brooklinen Down Pillow
Now 20% Off
Vegan and Hypoallergenic
On Sale
Down Alternative Comforter
Brooklinen Down Alternative Comforter
Now 20% Off
Best Value
On Sale
Marlow Pillow
Brooklinen Marlow Pillow
Now 20% Off

Shop the Brooklinen Friends and Family Sale

Headshot of Eunice Lucero-Lee
Eunice Lucero-Lee
Deputy Editor, Deals and Trends

Eunice Lucero-Lee is the Deputy Editor, Deals and Trends, for Best Products, Popular Mechanics, Runner’s World, Bicycling, and Biography. Her obsession with beauty and pop culture keeps her on top of the latest trends and viral online finds, which can also be seen in her work spearheading the Hearst Enthusiast Group’s sales and deals content. Her editorials have been featured in publications like Cosmopolitan, Esquire, The Numinous, woman&home, and Sparkling, among many others. A former music editor, she pioneered Asia’s first-ever English-helmed K-Pop magazine and has extensive experience with celebrity profiling and red-carpet reportage. She is based in Manhattan where she watches Scandi-noir crime procedurals with her cat.