Banking Trends for Learning and Transforming
Real Data, Real Insights, Real Results
Put Banking Trends Into Perspective With BAI Banking Outlook Research and Insights
The BAI Banking Outlook program conducts industry research regularly on a variety of topics to provide financial services leaders with actionable insights on the very latest banking trends.
We can help you answer these and other questions:
- How can I prepare for next year?
- What is the state of fraud in financial services?
- How do consumer preferences differ by generation?
- What will be the most impactful banking trends?
2024 Trends
Growing deposits, attracting new customers and improving their digital experience are top goals for bankers in 2024.
BAI Research surveyed financial services leaders and consumers to understand what’s on their mind for the year ahead. For the first time, deposit growth is the top business challenge for bankers driven by the inflation lead flight of deposits. Get the latest consumer and banking insights here.
State of the U.S. Deposit Market
In 2023, interest rates continued to follow the sharp upward trajectory established in response to the multi-decade highs in consumer inflation that occurred in 2022. These rapid changes in federal monetary policy intersected with post-pandemic economic turbulence to impact U.S. banking deposit trends.
This analysis tracks key trends in the U.S. bank deposit landscape among both consumers and small businesses, covering 2023 and the first financial quarter of 2024.
The Pandemic’s Impact on Financial Services Employees
The pandemic continues to impact employees including their mental and physical well being. However, not all outcomes have been negative.
According to BAI research, despite increased workloads, many workers have reported better work life balance due to the flexibility in when and where they work.
The Impact of Digital Acceleration
Do you have the digital technologies your customers want? Have you evaluated the impact digital acceleration has on branches and contact centers?
BAI Banking Outlook research explores what consumers are saying about their banking preferences across channels and how they feel their primary financial services organizations are meeting their needs.
Banking Attitudes, Generation-by-Generation
As digital banking continues to expand, consumer preferences are shifting, behaviors evolving.
Many of these attitudes and actions vary by generation. BAI conducted surveys to reveal how banking behaviors are changing, and how that change has accelerated since the start of the pandemic. The answers, especially when split by generation, were surprising.
Diversity, Equity and Inclusion
Does your organization have the right structure in place to support diversity, equity and inclusion initiatives that will truly make a difference?
BAI Banking Outlook research evaluates the state of the industry for what’s working and where the opportunities lie.