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Driving loyalty and lifetime value (LTV) in challenging economic conditions

Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.

Product news

Modeled data for revenue LTV D7 with ad revenue data

SSOT customers who monitor their ad revenue can now get a combined report of AppsFlyer and SKAN D7 revenue in the Overview dashboardAppsFlyer uses existing revenue data to model SKAN data, and then merges unique installs from both datasets to create a unified view.

Glossary

Predicted lifetime value (pLTV)

What is predicted lifetime value, why is it important, and what do you need to know before creating an LTV prediction model? Find out inside.

Customer stories

Scoring record high ARPU while improving LTV with AppsFlyer and CleverTap

Learn how MPL has dramatically increased the efficiency with which it onboarded its users, allowing it to focus on new growth initiatives.

Glossary

Lifetime value (LTV)

What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.

Blog

Pitfalls of modeling LTV and how to overcome them

LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.

Blog

Everything you need to know about mobile app analytics

Mobile app analytics provides information about your app's performance on multiple levels. Read about the different tools, KPIs, and best practices.

Blog

Everything you need to know to create high-converting app install campaigns

Learn how to create effective app install campaigns. Dive into best practices how to launch winning campaigns on Google, Meta, Facebook, and X.

Blog

Everything you need to know about commerce media

Check out our comprehensive guide to commerce media. Find out how it works, why it's important, future trends, and how it differs from retail media.

Product news