Creative Fission for Marketers (Half Day)

Applying Creative Thinking to Business
(Half Day Workshop)

Workshop Description
Creativity is a skill that can be the difference-maker when it comes to innovation, market differentiation, customer messaging, and even workflow efficiencies. Yet many businesses do not take the time to nourish the kind of creative thinking that leads to business success.

In this highly interactive workshop, led by a 30 year veteran of Leo Burnett as well as brands like Unilever, SC Johnson, and Kellogg’s, Marketing Managers and Directors will learn to harness the power of creative thinking to make a practical impact in their business. Using a series of simple definitions, processes, and tools we unlock the creative potential in each participant, and show that creativity is not a “talent” reserved for the lucky few but a skill that everyone can hone to generate new ideas and drive positive impact across the business. And, as a bonus, it is a lot of fun!

Who is this workshop for?
This workshop is ideal for:

• Brand Management, Marketing Services, MarCom, New Product Development
• Advertising, Media, Digital Agency Account Management & Planning
• Marketing Managers and Directors interested in improving their creative thinking skills

Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, maximizing marketing ROI, and improving employee alignment and satisfaction.

This workshop helps attendees improve marketing effectiveness by teaching them:

• To understand creativity & innovation by providing practical and actionable definitions
• To use examples to show how the creativity and innovation process works in “real life”

This workshop helps attendees to increase marketing efficiency by teaching them:

• To use the ten “non logical” rules that lead to productive idea generation sessions
• To take the lead in running idea generation sessions

This workshop helps attendees improve marketing ROI by teaching them:

• How to use word association to generate many business ideas in different areas of the marketing mix
• To increase the speed of idea generation by providing a common framework for the participants in the Idea Gen session

This workshop helps attendees improve employee’s alignment and satisfaction by teaching them:

• How to make full use of their own untapped creative potential
• To have confidence in their creative thinking abilities, even if they believe they “are not creative”

Download the full agenda here