Search Results for All Content (access may be restricted)
Search returned: 5656 document(s).
-
What’s on Retailers’ Minds? Chromecast and Outcomes-Based Buying
Industry Insights July 3, 2024Retail media grew beyond all other ad spending segments in 2023, and there have been reports seemingly every month on how it’s exploding in 2024. Most recently, eMarketer pointed to retail media taking share from linear TV spend, bolstering the growth of CTV. Global retail media ad spending is expected to more than double from $114.18 billion in 2023 to $233.89 billion in 2027, according to the eMarketer report. Retail media will soon represent a larger percentage of digital advertising spending, growing from 18.9 percent of that segment in 2023 to 25.7 percent in 2027.
view -
Event and Experiential Marketing
ASK Answers July 2, 2024What are current trends and best practices for event and experiential marketing?
view -
How Tableau Used Content to Build Its Data Leadership Collective
B2 Awards July 2, 2024To promote and drive engagement with its Data Leadership Collective (DLC), Tableau created a customized landing page, complete with regular content updates and other useful features. The brand promoted this page using a mix of digital and social tactics.
view -
These Campaigns Will Make You Want Chocolate
Industry Insights July 1, 2024In honor of the World Chocolate Day, consider a few of the campaigns used to promote this delectable treat.
view -
From Awareness to Action: Disability Representation in Advertising
Knowledge Partners July 1, 2024Despite the significant presence of individuals with disabilities in the U.S., their media representation remains limited. System1’s report, Feeling Seen USA, found that 31 percent of analyzed ads included people with disabilities, showing some progress in embracing diversity, equity, and inclusion.
view -
Progressive Marketers Are Tracking a New Metric: Share of Model
Knowledge Partners July 1, 2024Jellyfish’s Jack Smyth explains why he believes measuring large language models’ perception of brands will become as essential as SEO, with all future campaigns tested on AI models.
view -
How AI Democratizes the Power of Celebrity: Lenovo’s Story
B2 Awards June 30, 2024Lenovo capitalized on AI to give small businesses the opportunity to engage Queen Latifah as a spokeswoman.
view -
How PwC Bridged the Trust Gap in Business Leadership
B2 Awards June 30, 2024PwC's Trust Leadership Institute engages business executives to bridge the trust gap and enhance their leadership skills through immersive programs, fostering relationships and commitment to long-term success.
view -
The Weather Company Makes a Splash at Cannes Lions
B2 Awards June 30, 2024The Weather Company's "Weather Gallery" at Cannes Lions showcased the profound influence of weather on history and commerce, driving engagement through a multi-sensory, AI-powered experience.
view -
Upwork Breaks Through the YouTube Noise with Authenticity
B2 Awards June 30, 2024Upwork's original web series redefined freelance content on YouTube, driving a 350 percent performance spike by providing vetted, authentic advice from seasoned freelancers.
view -
This Company Combatted Bias in its New Campaign
B2 Awards June 30, 2024The construction equipment category consists of integrated campaigns that all look and feel the same. The “Go With Lou” idea was a highly creative and strategic approach to countering the North American bias against Chinese manufacturers while at the same time grabbing the attention of the industry and significantly raising awareness for the LiuGong brand.
view -
How Lincoln Unified Its Digital Presence to Build Better Connections
B2 Awards June 30, 2024Lincoln Property Company consolidated its digital presence into a single hub for thought leadership and solutions to streamline the user experience and reinforce its brand message.
view -
This Zoetis Docuseries Documented the Transition of Ranches Through Generations
B2 Awards June 29, 2024Zoetis launched a docuseries sharing the stories of ranchers to build long-term brand health and saliency in the face of increased competition.
view -
Manufacturer Fleetguard’s Successful Brand ReLaunch
B2 Awards June 29, 2024Fleetguard gained momentum in the market, which was proved by accelerated new user traffic of 179 percent in the first month alone after a full global brand launch. Fleetguard now brings customers to the forefront, highlighting how filtration science ensures their engine and equipment run cleaner and longer.
view -
Brands Dial Up Their SMS Marketing Efforts
B2C June 28, 2024The level of real-time personalization and immediacy has made SMS marketing an increasingly important marketing tool for more and more brands. But as companies ramp up their investments in SMS marketing, they have to make sure to avoid a one-size-fits-all approach when targeting consumers and be cognizant of new regulations for the channel.
view -
2024 ANA Masters of B2B Marketing Conference: A Comprehensive Recap
Industry Insights June 28, 2024The 2024 ANA Masters of B2B Marketing Conference was a gathering for marketing professionals, offering deep dives into the current and future trends shaping the B2B marketing landscape. Held in Naples, Florida, this year's event brought together a stellar roster of industry leaders, providing attendees with valuable insights and practical strategies to enhance their marketing efforts. If you missed it or want to revisit the highlights, here’s a detailed recap.
view -
How Ancestry Broke Down Barriers and United Long-Lost Relatives
Behind the Campaign June 28, 2024Find out how genealogy service ancestry used its resources to assist African Americans in breaking down record-keeping barriers to discover more about where they came from.
view -
Creative Agency U.S. New Business Barometer: Year 2023
Knowledge Partners June 28, 2024This research consists of measuring U.S. creative agencies in terms of new business performance and focuses on major reviews and account moves concluded in 2023. Only brands/advertisers with a minimum of $3 million (Nielsen deflated spend data) are assessed in this study.
view -
How RBC Capital Markets Drove Executive Engagement with a Podcast
B2 Awards June 28, 2024To engage C-suite executives and drive deeper awareness of its know-how in navigating the mergers and acquisitions, RBC Capital Markets (RBCCM) launched a hit podcast.
view -
FirstEnergy’s "Light the Way" Campaign Aimed to Build Trust
B2 Awards June 28, 2024FirstEnergy’s “Light the Way” campaign was born from the need to rebuild trust and understanding around its commitment and value to employees and customers. It has effectively reignited positive momentum in brand health through the eyes of its customers and through the lens of its engaged customer relationship (ECR) index, which scores the brand against peer utilities in the U.S.
view