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  • This Jewelry Company Bartered Its Own Wares in Exchange for Media

     Smarties Awards   September 30, 2024  

    With the help of agency partner Havas Media, Mabina Spa offloaded products from a defunct brand to finance a media plan.

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  • Your Agency Is Built on Your Actions, Not Your Appearance

     Leading Edge   September 26, 2024  

    We recently took a giant leap into the unknown, leaving stable jobs to nurture the seed of an idea. We wanted to create a new kind of creative shop, one that was female-founded (only one percent of agencies are!), designed to meet the needs of a new digital reality (faster speed, higher volume, lower budgets), and rooted in the ethos of radical hospitality.

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  • Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising

     Research Reports   September 26, 2024  

    The ANA's Media & Measurement Leadership Council, an activist group of brand advertiser's chief media and research officers, and Scope3 share practical studies and examples of how and where marketers can make sustainable advertising a reality through their influence in the ecosystem.

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  • Four Emerging Trends with a Potential for a Significant Impact on Marketers

     Event Recaps   September 24, 2024  

    During a session at a September 2024 meeting of the ANA’s Marketing Futures Committee, Hudson MX, a media management and measurement platform, shared predictions for four trends that it expects could reshape marketers’ approaches to their jobs.

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  • Public Relations Calendar 2025

     Tools   September 20, 2024  

    Use this tool to create a public relations calendar that will allow you to plan and report on your public relations activities throughout the year.

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  • Revolutionizing Digital Media Audits: Driving Growth Through Enhanced Effectiveness

     Event Recaps   September 18, 2024  

    Evan Kory from Audible and Tom Denford from ID Comms discussed the evolution of media auditing in the programmatic era, highlighting the need for a new approach to drive digital transformation and leverage media as a growth catalyst.

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  • Is the Agency Model Broken?

     POVs   September 4, 2024  

    Matthew Schwartz shares a few tips on how brands and agencies can get back on track, ensuring both sides enjoy cost savings, more efficient work processes, and better business results.

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  • Marketing News Quiz for August 31, 2024

     Marketing News Quiz   August 31, 2024  

    In this week's marketing news quiz: A collaboration between Nike and the Museum of Modern Art, Amazon's latest podcast deal worth more than $100 million, a doll-themed flip phone, and more.

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  • List of LGBTQ+ Media Outlets

     Pulse   August 30, 2024  

    Only 34 percent of advertisers who engage in inclusive marketing utilize LGBTQ+-targeted media. To facilitate meaningful engagement, the ANA has compiled a list of U.S. LGBTQ+ media outlets, including periodicals, radio stations, and streaming services that offer advertising.

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  • The Next Generation of Retail Media Networks Is Emerging

     Trends and Technology   August 28, 2024  

    The number of retail media networks is proliferating rapidly, with companies ranging from Chase to United Airlines getting in on the act. Are there enough ad dollars to go around?

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  • Marketing Organization: Teams and Structures

     ASK Answers   August 22, 2024  

    How are modern marketing teams structured?

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  • How Marketers Tap into the Cultural Zeitgeist

     Champions of Growth Podcast   August 21, 2024  

    JuHee Kim, president of ad agency MuteSix, joins host Matthew Schwartz to discuss some of the key questions marketers need to ask when they want to align their brand with a cultural moment (or movement) and why serendipity may play a bigger part in such activations than brand managers appreciate.

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  • Pathways to Transparent Media: Why Aren't Brands Using the Tools They’ve Said They Need?

     Leading Edge   August 20, 2024  

    The digital advertising industry and its infrastructure have come a long way since P&G’s Marc Pritchard launched his famous and highly effective crusade to bring about a “cleaner and more transparent advertising ecosystem.” And yet, many advertising campaigns today are still struggling with quality and transparency issues when it comes to the placement of their media buys.

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  • ANA's Event Recaps: These Are the Top Recaps

     Pulse   August 16, 2024  

    In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.

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  • Chat with Chemistry Cultural and the National Football League (NFL)

     Event Recaps   August 15, 2024  

    As the NFL’s Latino marketing agency of record, Chemistry Cultura is setting trends and blazing new trails for the modern Latino sports fan — one that cheers for their hometown team as hard and loud as their home country team competing in the World Cup.

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  • Virtual Diversity Fair: Meet Hispanic Owned-Companies

     Event Recaps   August 15, 2024  

    Supplier diversity is essential for driving innovation, expanding into new markets, and fostering a more equitable business climate. This Virtual Supplier Diversity Fair highlighted Hispanic-Owned companies that shared overviews of their companies and how they can help grow brands and drive business results.

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  • Preparing Marketing Procurement for AI

     Partner Content   August 8, 2024  

    In the rapidly evolving landscape of marketing procurement, data analytics and artificial intelligence (AI) are becoming indispensable tools. But the first step to leveraging AI in marketing procurement is understanding what AI can help accomplish and expedite — and what it cannot.

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  • Will Spending Media Networks Be the Next Big Thing?

     Leading Edge   August 6, 2024  

    About a decade ago, I had dinner with some clients from one of the three largest banks in America. In between bites of his $75 steak, one of them proudly boasted, “In the future, we’re not going to be a banking company. We’re going to be a data company.”

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  • Using Principal Media Requires a Keen Eye

     Trends and Technology   August 2, 2024  

    "Principal media," or when agencies purchase — or negotiate — inventory from media owners at bulk rates, then resell it to their clients at a markup, is taking off. In a recent ANA study, 41 percent of respondents expect to use principal media throughout the next year. But while offering myriad benefits to marketers, principal media is fraught with challenges, ranging from potential conflicts of interest to low-quality inventory.

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  • Global CMO Growth Council Executive Forum at Cannes International Festival of Creativity 2024

     CMO Content   July 31, 2024  

    This forum connected CMOs with diverse-owned and operated suppliers to demonstrate successful strategies to leverage multicultural media for business growth. Lela Coffee, Vice President of Multicultural Business Acceleration at P&G, introduced the delegates to seven trusted P&G partners.

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