Search Marketing Knowledge Center

Pathways to Transparent Media: The Old Blame Game No Longer Applies

Industry Insights July 19, 2024

The past decade of our industry has been rife with headlines detailing egregious brand safety scandals and mind-blowing levels of wasted ad spend. The inevitable villain in these stories? Digital platforms like Meta and Google, not to mention the myriad ad tech vendors that comprise the digital supply chain.

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ANA Ethics Code of Marketing Best Practices

Research Reports July 18, 2024

The ANA Ethic Code of Best Marketing Practices is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising.

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Marketing News Quiz for July 13, 2024

Marketing News Quiz July 13, 2024

In this week's marketing news quiz: A leisurely experience from Taco Bell, how changing technology will affect the U.S. presidential election, the app of a quick-service restaurant assisting Houstonians, and more.

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Lack of Data Rights Should Scare Consumers and Brands Alike

Podcast Clips July 12, 2024

Author and data privacy expert Arun Kumar explains why marketers and regulators must prioritize consumer rights when it comes to personal data and shares an example of what these rights might look like.

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Ethical Marketing

ASK Answers July 10, 2024

How can brands ensure they are accountable to consumers?

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Cosmetics and Personal Care: False Advertising Litigation Trends

Webinar Rewinds July 9, 2024

Are you ready to revolutionize your advertising strategies and tap into the immense potential of gender equitable content? In this webinar hosted by SeeHer and LG Ads, delve into the transformative power of gender equality in media placements.

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Can Your Job Survive an Ad Tax?

B2C July 3, 2024

With many tax reforms set to expire after 2025, policymakers will feel the pressure to keep individual tax rates down while finding new sources of government revenue, but taxes on advertising could have a devastating impact for marketers.

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Esquire Bank: Champions of Social Justice

B2 Awards July 3, 2024

Esquire Bank’s hyper-personalized and highly personal B2B marketing approach has become a top case study for leveraging Salesforce Marketing Cloud to execute omni-channel, account-based marketing campaigns – putting the brand on the mainstage at the prestigious Dreamforce Conference twice, as well as numerous Salesforce World Tour and webinar events.

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What Do Retailers Need to Do to Make the Most of First-Party Data?

Knowledge Partners July 3, 2024

This report from Intent HQ leverages insights from some of the industry’s top experts on how to build a clear roadmap for first-party data success.

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Marketers Face Data Privacy Reckoning

Champions of Growth Podcast June 26, 2024

Arun Kumar, author and former chief data and marketing technology officer at The Interpublic Group of Cos. joins host Matthew Schwartz to discuss why the marketing field may be making a grave mistake deferring to Big Tech when it comes to influencing the conversation about fostering online privacy.

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The Legal Implications of Sports Marketing

Event Recaps June 26, 2024

A panel of industry experts discussed why the marketing industry loves sporting events so much and how to clear any potential legal hurdles.

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Notes on Arbitration, Cybersecurity, and "Made in the U.S.A." Labeling

Event Recaps June 26, 2024

During a session at an ANA 1-Day Conference, a panel of legal experts offered guidance on “Made in the U.S.A.” labeling, arbitration, and cybersecurity.

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Honoring Consumers’ Marketing Preferences: The Right Thing to Do

Ethics Issue Alerts June 25, 2024

The ANA Center for Ethical Marketing is committed to advancing an ethical marketing ecosystem. Our mission is clear: to promote accountability, protect advertising and marketing freedoms, and build consumer trust. This ethics alert focuses on the need for companies and organizations to instill consumer trust and meet the consumers where they are by honoring their marketing preferences.

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The Evolution of Digital Marketing in the Era of AI

Industry Insights June 17, 2024

As concerns over data security and consumer privacy continue to grow, marketers are confronted with a unique challenge: how to engage audiences effectively while respecting their privacy and remaining in compliance with regulatory legislation across geographies.

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A Cookieless Future: Delayed Again, But Still Imminent

Industry Insights June 3, 2024

The latest hold-up for Google’s plans to finally eliminate third-party cookies by the end of 2024 comes in response to more industry and regulatory pushback on Chrome’s alternative Privacy Sandbox solution and their initial test rollout that began January 2024 when it disabled third-party cookies for 30 million Chrome users, 1 percent of their three billion users worldwide.

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Ad Net Zero Shares Emissions Best Practices and Case Studies

Event Recaps May 30, 2024

A new book by Sebastian Munden and Matt Bourn includes a manifesto for anyone in marketing and advertising to adopt, putting their skills to promoting better choices, disconnecting value-creation from more stuff, accelerating economic productivity, and growing the businesses that will be central to a sustainable economy.

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Is Weather Data the Perfect Antidote to Cookie Deprecation?

Podcast Clips May 29, 2024

Randi Stipes, CMO at The Weather Company, shared three reasons why weather data can be a very powerful tool in the face of cookie deprecation.

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Land O’Lakes Recruits Employees for “The Office” Inspired Training Videos

In-House Excellence Awards May 27, 2024

Land O’Lakes enlisted the help of its own employees to create a “The Office” inspired series of humorous internal cybersecurity training videos.

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Programmatic Transparency: Why Inclusion Lists, Not Exclusion Lists, Are the Answer

Industry Insights May 24, 2024

One of the many things we can learn from the ANA’s Programmatic Supply Chain Transparency Study is that inclusion, not exclusion, is the answer. So, in this, our fourth deep dive into the implications of the study’s findings for advertisers, let’s have a look at why that is and why getting started should be on you and your media teams’ immediate to-do lists.

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