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Search returned: 763 document(s).
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Brand Belonging as Antidote to Male Alienation
Leading Edge August 22, 2024Many men, especially young men, feel left behind as the world moves forward. This is a conversation that has significant implications for brand marketers as well as society at large.
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Building Tomorrow’s Brand Today, with Bridget Sponsky at Ally Financial
Marketing Futures Podcast August 20, 2024Ally Financial’s Bridget Sponsky joined the Marketing Futures Podcast to share how the brand is engaging Gen Z to future proof the business.
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Editor Highlights: ANA's Ethics Code, Data Compilance, and CTV
Pulse August 15, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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A Recipe for Gen Z Engagement in the Digital Age
Event Recaps August 14, 2024PepsiCo's FLVR initiative demonstrates how a major brand can leverage social media and content marketing to engage generation Z consumers and transform its image from a snack company to a comprehensive food company.
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How Planet Fitness' High School Summer Pass Connects with Today's Teens
Event Recaps August 13, 2024Summer often fails to live up to expectations for teens. Learn how Planet Fitness met teens where they are by showing up on the channels they spend their summers on, with enticing content that creates confidence to sign up for a one of a kind program: High School Summer Pass®, a free summer membership for teens.
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Designing a Multi-Dimensional Creator Strategy
Event Recaps August 13, 2024Forrester principal analyst Kelsey Chickering discussed how to develop a multi-dimensional creator strategy to compete for attention in an increasingly creator-led world.
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Embracing Gender Fluidity in Advertising Internally & Externally
Pulse August 9, 2024While many brands are embracing LGBTQ+ inclusivity in their marketing, tackling gender nonconformity authentically can still present a challenge or missed opportunity for some. However, this is a necessity for brands existing in the now and moving into the future gracefully.
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Tracking Influencer Marketing Trends
Champions of Growth Podcast August 7, 2024Tapping into Gen Z is at the heart of a new influencer marketing network launched by Rubix Foods. Shannon O’Shields and Megumi Robinson join host Matthew Schwartz to talk about the network, as well as some of the larger trends swirling around influencer marketing.
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The Death of DEI? Not So Fast
B2C August 7, 2024Despite some companies dialing back their diversity, equity, and inclusion (DEI) efforts and the gloomy narrative in the media about the prospects for DEI, companies that have embraced diversity are forging ahead, according to recent studies. Companies that downplay diversity may be at significant odds with younger demos such as millennials and gen Z, who put a premium on diversity and inclusion.
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The Popularity of Gaming, Esports, and Streamers by Age Group
Money Slides August 6, 2024Comscore shares data that reveals the relative popularity of gaming, Esports, and live streaming among generation Z, millennials, generation X, and Baby Boomers.
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The Top Ten Streaming Services for Millennials and Gen Z
Money Slides August 6, 2024Comscore calculates the number of households subscribing to each streaming platform, with a special breakdown for millennials and members of generation Z.
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Key Takeaways from ANA’s 2024 Ethics Code for Marketing to Children & Other Audiences
Pulse August 2, 2024ANA’s Center for Ethical Marketing recently released its 2024 Ethics Code to help marketers navigate complex issues and audiences appropriately and fairly. The guide includes guidance on how to foster inclusivity and tips on how to ethically market to the needs of specific audiences, such as children, people with disabilities, and older audiences.
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4 Inspiring Quotes on LGBTQ+ Inclusive Marketing
Pulse July 31, 2024Inclusive marketing is crucial to successful campaigns. Consumers need to feel seen, and to feel seen, the storylines and emotional arcs in ads have to be inclusive of all demographics, backgrounds, and lifestyles.
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Editor Highlights: CMO Tips, SeeHer's Latest, and Machine Learning
Pulse July 31, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Accurate Representation of Women Turbocharges Growth
POVs July 25, 2024What are brands and media getting wrong in their depictions of women and what can they do to right the ship and turbocharge their marketing? Find out in this latest POV from SeeHer, a leadership division of the ANA.
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The State of Gen Z and the Future of Advertising
Webinar Rewinds July 25, 2024In this webinar, learn how Comscore's cross-platform lens zooms in on the Gen Z audience with actionable insights across all screens to help marketers gain new insights into this key consumer cohort and optimize ways to engage and convert them across social, digital, TV, and streaming.
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Transforming the Digital Landscape Through Gender Inclusive Audience Intelligence
Webinar Rewinds July 24, 2024In this webinar, SeeHer and Comscore unveiled a groundbreaking partnership, introducing an industry-first tool designed to revolutionize how marketers and agencies reach and engage consumers who champion gender equality.
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How This Challenger Beauty Brand Used Influencers to Become Target’s No. 1 Shave Brand
Budgeting Brilliance July 22, 2024When influencer Carly Joy posted an authentic video instructing women on how to shave their nether regions, the brand featured in the video saw it as a unique marketing opportunity. The post, which amassed over 17 million views, inspired Soyoung Kang CMO of eos products to fire off a text to Kerry McKibbin, partner and president at Mischief @ No Fixed Address, the brand’s creative agency.
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Consumer Perceptions of Women in Ads, by the Numbers
Money Slides July 19, 2024SeeHer and LG Ads share research that illuminates perceptions of how women are portrayed in ads and how these perceptions have shifted between 2021 and 2023.
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