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These In-House Awards Are Actually Hilarious
Pulse October 4, 2024It’s not everyday that you get a good laugh out of an ad. At least, for me, it’s not. There’s a fine line between an ad being truly funny and hitting on something honest – and it just feeling cheesy and awkward. When the joke is really off, the audience can feel completely confused and/or disconnected.
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Customer Journey Maps
ASK Answers October 2, 2024How can I utilize customer journey maps to best connect with consumers?
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adidas’ "Running While Black" Docuseries Shows What True Commitment to Positive Change Looks Like
Smarties Awards September 30, 2024In the wake of Ahmaud Arbery’s heinous murder, adidas created a three-part docuseries meant to shine a light on dangers and discrimination Black individuals face while performing simple activities like running.
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How Qualcomm Drove Business Success with a Wildlife Documentary Filmed Using Smartphone Cameras
Smarties Awards September 30, 2024To drive awareness among Chinese consumers and consideration with its B2B audience, while also showing a dedication to the company’s sustainability goals, Qualcomm created a four-part video series that highlighted China’s wildlife, with all footage captured using smartphone cameras powered by the brand’s processors.
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This Campaign from Shell Gamified Work and Awarded Prizes
Smarties Awards September 30, 2024Shell Vietnam gamified the work of truck drivers, allowing them to earn points for every kilometer driven during work, which could then be exchanged for prizes that would help make life better for the drivers and their families.
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This Game Brought Bruce Lee Back to Life
Smarties Awards September 30, 2024To level up its ambassador game after Vo Lam Truyen Ky 1 Mobile's use of 3D Tran Thanh character, VLTKMAX decided to go international.
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Clear Twitch
Smarties Awards September 30, 2024To increase its market share and reclaim the leadership, Clear needed to introduce an innovative, new anti-dandruff shampoo and body line.
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Cif Leveraged Influencers to Launch Its New Degreaser
Smarties Awards September 30, 2024Cif’s solution to the challenge of launching the new Cif Cream Spray Ultra Grease Degreaser Lemon was prioritizing gender inclusivity.
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How Clear’s Scalp Shampoo Campaign Leveraged TikTok
Smarties Awards September 30, 2024Scalpceuticals and Scalp Pro are uniquely crafted for male and female consumers individually, who are between the ages of 18 to 44 and facing hair loss issues — and not being able to find solutions to their problems via mass products.
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Turning Taco Night into a TikTok Sensation
Smarties Awards September 30, 2024General Mills' Old El Paso brand launched its new Tortilla Pockets with a viral TikTok campaign, reimagining Foreigner's "Juke Box Hero" as "Mess Free Hero," engaging millions of users and driving significant sales.
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How Sunquick Found Influencer Success in an Unlikely Spot
Smarties Awards September 30, 2024Faced with a highly competitive sales period and a smaller budget than its competition, Sunquick chose a unique path, partnering with individuals who weren’t quite viewed as “influencers,” but who held the key to brand and business success for the fruit juice company.
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This Energy Drink Brand Used Rewards to Convince Users to Create a Ton of Content
Smarties Awards September 30, 2024Sting used the appeal of valuable rewards to coax users into creating content using the brand’s custom augmented reality (AR) filter, which was then leveraged in a campaign to drive brand recognition and, ultimately, sales.
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Pharmaceutical Company Uses Small Budget to Create a Bold Metro Station Campaign for TikTok
Smarties Awards September 30, 2024Jamp Pharmaceutical’s throat lozenge, Valda, utilized its small budget to create a bold marketing campaign using a heavy metal choir to drive awareness to its product through its target audience’s most used social media platform, TikTok.
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Sport Bike Brand Collaborates with Video Game to Reach Audiences Virtually and Globally for Launch of New Bike
Smarties Awards September 30, 2024TVS Motor Company transformed its audience and brand awareness through a collaboration with the video game Asphalt Airborne 8, bringing real-world racing to a virtual domain.
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CLEAR’s Digital Campaign Inspired Gen Z Indonesians to De-stress
Smarties Awards September 30, 2024Turning its pain point into a source of inspiration, CLEAR launched a nationwide campaign that focused on reducing stress — incidentally one of the leading causes of dandruff — from the lives of its consumers.
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How Surf Brand Detergent Executed a Stellar Example of Content Marketing
Smarties Awards September 30, 2024In an effort to earn more business with value shoppers, detergent brand Surf created a hub on Zalo — a popular social media and messaging app in Vietnam — which was leveraged to share key content and drive affinity among the target audience.
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L'Oreal Paris: Building the No. 1 Serum in Vietnam Through Science and Innovation
Smarties Awards September 30, 2024L'Oreal Paris transformed its Hyaluronic Acid (HA) Serum from a seasonal product to a year-round skincare essential in Vietnam through an innovative, multi-channel campaign that simplified skincare science for mass consumers.
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How Ally Financial Helped a Bunch of Black Creators Break into the Comic Book Industry
Smarties Awards September 30, 2024Recognizing a glaring lack of Black representation among comic book creators, Ally created a multi-channel, content-based campaign that aimed to both shine a light on the issue of underrepresentation and give Black writers and artists the chance to break into the comics industry.
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Creating Household Gender Equality Through a Fake Product Launch in India
Smarties Awards September 30, 2024Unilever launched a fake product to promote gender neutrality in the distribution of household chores in India.
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Bleach Brand Uses Social Experiment Campaign to Provide Thousands of Schools with Hygienic Bathrooms
Smarties Awards September 30, 2024Unilever’s bleach brand Domestos conducted a social experiment with influencers to generate awareness and solicit donations for restroom hygiene in local schools.
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