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Creating Superfans: How to Turn Your Customers into Lifelong Advocates Audible Audiobook – Unabridged
Superfans aren’t just for pop stars and NBA teams.
What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again… and told their friends to do the same?
In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.
Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.
Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining—and keeping—customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.
Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives entire teams a shared playbook for tapping into the unmatched power of superfandom.
- Listening Length6 hours and 7 minutes
- Audible release dateJanuary 10, 2023
- LanguageEnglish
- ASINB0BPN4MS6D
- VersionUnabridged
- Program TypeAudiobook
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Product details
Listening Length | 6 hours and 7 minutes |
---|---|
Author | Brittany Hodak |
Narrator | Brittany Hodak |
Whispersync for Voice | Ready |
Audible.com Release Date | January 10, 2023 |
Publisher | Page Two |
Program Type | Audiobook |
Version | Unabridged |
Language | English |
ASIN | B0BPN4MS6D |
Best Sellers Rank | #15,346 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #21 in Customer Relations (Books) #59 in Marketing (Audible Books & Originals) #135 in Marketing (Books) |
Customer reviews
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Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the book fantastic, fun, and a must-read for CX professionals. They also find the insights insightful, informative, and thoughtfully composed. Readers describe the writing style as well-written, easy to follow, and funny. They say the book is packed with entertaining stories and anecdotes. They appreciate the beautiful design and colorful illustrations. Additionally, customers mention the book is incredibly easy to navigate and follow along.
AI-generated from the text of customer reviews
Customers find the book fantastic, fun, and amazing. They say it's a must-read for CX professionals and a quick read full of pragmatic guidance for business leaders around customer experience. Readers also mention the book is well-designed and organized.
"...It is a fresh and engaging take on service delivery, a joy to read, and absolutely one to keep close at hand even after you’ve finished it...." Read more
"This is a fantastic book written by a true industry expert...." Read more
"...quote images and music references throughout, simply reading the book is a SUPER experience!" Read more
"Quick read full of pragmatic guidance for business leaders around customer experience...." Read more
Customers find the book insightful, informative, and entertaining. They say the author does an excellent job of explaining the importance of creating superfans for a meaningful and strong personal brand. Readers appreciate the thoughtfully composed concepts and artful delivery. In addition, they mention the book is mindset-focused with tips on how to create advocates.
"...This book provides immeasurable insight into some key ways of developing lifelong and loyal advocates, maintaining a unified experience for clientele..." Read more
"...Loved the book! A must read for anyone trying to create a successful, meaningful, and strong personal brand." Read more
"...Whether it's fastest/most efficient, most nurturing, cheapest or all of those and more...all of us now have a very high expectation for what makes..." Read more
"...First off, Brittany's background is SO compelling. She's worked with rockstars. She's been on Shark Tank...." Read more
Customers find the writing style very well-written, easy to follow, and funny. They say the book reads like a normal, everyday conversation and is visually fun to read. Readers also mention the layout and formatting are impeccable. Additionally, they appreciate the author's personable voice and how well-organized and visually appealing the book is.
"...Brittany Hodak herself has a wonderful voice as an author, is amazingly personable, and even recorded a short, personalized, introduction to the..." Read more
"...Brittany KNOWS her stuff, and her writing style is funny, approachable, and simple to consume. Did you notice that word SIMPLE?..." Read more
"...Brittany gives so many great examples, writes in a way that is engaging and approachable, and keeps it fun! Pick up this book now!" Read more
"...Plus, the book is in color! Which makes it visually fun to read. You never see business books written in color...." Read more
Customers find the book entertaining and accessible. They say the humor and storytelling make it really interesting. Readers also mention the author's story is interesting.
"...examples, writes in a way that is engaging and approachable, and keeps it fun! Pick up this book now!" Read more
"...Brittany’s humorous, but direct approach is refreshing and inspiring. Actionable takeaways that you can go implement in your business today!!!!..." Read more
"...This is a must-read business book. Hodak shares hilarious and relatable stories and even pop culture references that will help you understand how to..." Read more
"...The book is packed full of entertaining stories which help drive home the stratgies and models that the author presents...." Read more
Customers find the book's design beautiful. They appreciate the colorful illustrations, quote images, and music references throughout. Readers also mention the book is in color, which makes it visually fun to read.
"...Finally, this book is BEAUTIFUL. It is an experience in and of itself...." Read more
"...And with the colorful illustrations, quote images and music references throughout, simply reading the book is a SUPER experience!" Read more
"...Plus, the book is in color! Which makes it visually fun to read. You never see business books written in color...." Read more
"...As someone with ADHD, I appreciate how well-organized and visually appealing it is!..." Read more
Customers find the book incredibly easy to navigate and follow along. They say the author has done an incredible job simplifying the complex idea of creating customers that love. Readers also mention the book is funny, approachable, and simple to consume. They appreciate the practical steps for achieving that goal, as well as the tons of resources and tools.
"...Brittany KNOWS her stuff, and her writing style is funny, approachable, and simple to consume. Did you notice that word SIMPLE?..." Read more
"...gives so many great examples, writes in a way that is engaging and approachable, and keeps it fun! Pick up this book now!" Read more
"...’s common-sense recommendations come together in her easy-to-remember model SUPER. You’ll just have to read the book to understand what that means!" Read more
"...of creating superfans for your business and provides practical steps for achieving that goal...." Read more
Customers find the book great for businesspeople. They say it has authentic concepts for businesses and brands.
"...has put together the perfect formula for creating and maintaining a strong brand where you can exceed customer expectations...." Read more
"Brilliant, authentic concepts for businesses and brands to take that next step in moving clients/customers to advocates/evangelists vs. just..." Read more
"Fantastic business book, I’m buying copies for my team to read because I got so much out of it...." Read more
"Great for businesspeople..." Read more
Reviews with images
Full of wisdom and an enjoyable read!
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Top reviews from the United States
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The focus on the overall experience is such a key factor in how service is perceived in the modern market, with every step along the way being critical. Understanding how excellence and commitment to the client experience is key to success is highlighted so well throughout this book, and the way the book itself is laid out is an experience itself which demonstrates it perfectly.
This book provides immeasurable insight into some key ways of developing lifelong and loyal advocates, maintaining a unified experience for clientele, and how to ensure your processes can deliver those high-level results time and time again.
It is a fresh and engaging take on service delivery, a joy to read, and absolutely one to keep close at hand even after you’ve finished it. Brittany Hodak herself has a wonderful voice as an author, is amazingly personable, and even recorded a short, personalized, introduction to the book for my team. She personifies the very experience she has written so succinctly about in this book. Highest praise from myself, and on behalf of my entire team.
Reviewed in the United States on July 30, 2024
Like it or not, if you are providing a service of any kind - or if your product will require service to be provided with it on the front end, in the middle or after it's purchased (ok, that covers pretty close to ANYTHING that's utilized, purchased or consumed...period) - you are now going to be compared against every other wonderful service experience out there...not just those in your own industry.
In this world, we are now forever competing for that "best" experience for our customer. Whether it's fastest/most efficient, most nurturing, cheapest or all of those and more...all of us now have a very high expectation for what makes up an amazing experience. If we don't step up to that expectation with enthusiasm...we will lose. The way we WIN and Create Superfans along the way...is to follow as much of the recipe in this book as we possibly can!
Thank goodness for Brittany sharing this highly valuable information!
Reviewed in the United States on August 14, 2023
Like it or not, if you are providing a service of any kind - or if your product will require service to be provided with it on the front end, in the middle or after it's purchased (ok, that covers pretty close to ANYTHING that's utilized, purchased or consumed...period) - you are now going to be compared against every other wonderful service experience out there...not just those in your own industry.
In this world, we are now forever competing for that "best" experience for our customer. Whether it's fastest/most efficient, most nurturing, cheapest or all of those and more...all of us now have a very high expectation for what makes up an amazing experience. If we don't step up to that expectation with enthusiasm...we will lose. The way we WIN and Create Superfans along the way...is to follow as much of the recipe in this book as we possibly can!
Thank goodness for Brittany sharing this highly valuable information!
Reviewed in the United States on February 10, 2023
But what helps Creating Superfans stand out from most other business books is the way it’s written. Brittany’s writing voice and style make it feel like I’m listening to a friend coaching me on how to grow my business.
If you have customers and want to learn how to not only retain them but also how to turn them into devoted fans who help create new customers for you, this book is a MUST-READ.
And with the colorful illustrations, quote images and music references throughout, simply reading the book is a SUPER experience!
Reviewed in the United States on January 25, 2023
But what helps Creating Superfans stand out from most other business books is the way it’s written. Brittany’s writing voice and style make it feel like I’m listening to a friend coaching me on how to grow my business.
If you have customers and want to learn how to not only retain them but also how to turn them into devoted fans who help create new customers for you, this book is a MUST-READ.
And with the colorful illustrations, quote images and music references throughout, simply reading the book is a SUPER experience!