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Ninja Selling: Subtle Skills. Big Results. Audible Audiobook – Unabridged

4.8 4.8 out of 5 stars 2,397 ratings

2018 Axiom Business Book Award Winner, Gold Medal

Amazon Best Seller in Sales and Selling and Consumer Behavior

Stop Selling! Start Solving!

In Ninja Selling, author Larry Kendall transforms the way listeners think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches listeners how to shift their approach from chasing clients to attracting clients. Listeners will learn how to stop selling and start solving by asking the right questions and listening to their clients.

Ninja Selling is an invaluable step-by-step guide that shows listeners how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.

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Product details

Listening Length 8 hours and 6 minutes
Author Larry Kendall
Narrator Larry Kendall, Brandon Arthur
Whispersync for Voice Ready
Audible.com Release Date April 27, 2020
Publisher Larry Kendall, Ninja LLC
Program Type Audiobook
Version Unabridged
Language English
ASIN B087MNRSBY
Best Sellers Rank #4,120 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
#13 in Business Sales (Audible Books & Originals)
#24 in Sales & Selling (Books)

Customer reviews

4.8 out of 5 stars
2,397 global ratings

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Customers say

Customers find the book helpful and practical for real estate. They describe it as an easy read with a step-by-step guide. Readers appreciate the effective sales techniques that work well for various applications. The book helps them improve their sales skills and become more successful in their careers.

AI-generated from the text of customer reviews

115 customers mention "Practical content"115 positive0 negative

Customers find the book helpful for real estate. They say it teaches basic skills that are rarely done today. The book provides quick daily reads with key points and takeaways that can improve their lives and careers.

"...This is a must-read for real estate professionals or anyone in sales who wants to refine their skills and see big results. Highly recommend! 🗝️..." Read more

"...Reminds us how important gratitude is our life, sharing what we know with others and these is more to life then just us...." Read more

"I swear that this book change my life and my work 360 degree !!!..." Read more

"...with ethical self-leadership, this book is slowly converting real estate professionals to a kinder, gentler, and frankly more effective sales model...." Read more

113 customers mention "Readability"113 positive0 negative

Customers find the book easy to read and with excellent guidance. They appreciate the author's experience and practical insights. Many consider it a great resource for anyone looking to elevate their business.

"Ninja Selling: Subtle Skills. Big Results." is an excellent resource for anyone looking to elevate their sales strategy...." Read more

"...This book is long overdue, easy to read, and with excellent guidance on just about every page." Read more

"...And here’s the best part. The book delivers. It’s not a preview or a teaser...." Read more

"This has been an amazing book, I am also going to take one of the 4 day courses in Colorado next month,..." Read more

38 customers mention "Ease of read"36 positive2 negative

Customers find the book easy to read and understand. It provides a step-by-step guide on how to run every aspect of real estate. The chapters are short and interesting, helping readers simplify and take action. Readers say the content is applicable across all industries.

"...The "secret" is simple and timely - focus your energy and skills on providing value, being of service, and paying attention to what your..." Read more

"Easy to read and implement" Read more

"I have read many sales books over the years. This is easy to read, actionable, and a must read for any real estate pro. No excuses...." Read more

"Love this book and author so much! Currently sad bc I’m on page 270, looking forward to the next sentence eagerly and the next page is 283...." Read more

28 customers mention "Sales effectiveness"28 positive0 negative

Customers find the book provides excellent selling basics to guide them through a profitable and satisfying career. It is described as fantastic and a must-read for any sales professional. The book is relevant to today's market and good for real estate and service sales.

"Ninja Selling: Subtle Skills. Big Results." is an excellent resource for anyone looking to elevate their sales strategy...." Read more

"Selling Ninja is a game changing book for professional sales...." Read more

"...real estate professionals to a kinder, gentler, and frankly more effective sales model...." Read more

"...That said, there was something appealing, pragmatic and unique about Ninja Selling, and its founder Larry Kendall...." Read more

11 customers mention "Effectiveness"11 positive0 negative

Customers find the book's strategies effective. They say it works well for various applications, including real estate. The techniques are subtle yet powerful, focusing on creating value and trust instead of pushing a sale.

"...The techniques are subtle yet powerful, focusing on creating value and trust rather than just closing deals...." Read more

"...Decide for yourself. Get the book, and see for yourself. TSW. This Stuff Works. I’ve seen it with my own eyes." Read more

"Works great" Read more

"...No excuses. Thoughtful daily reminders, Manifest your results." Read more

7 customers mention "Sales skills"7 positive0 negative

Customers find the book helpful for sales careers, especially real estate. They say it's great for anyone in business and life-changing. The book teaches how to be comfortable with contact without feeling bad.

"...incorporate acts of ministration, and shows how those acts actually lead to financial success...." Read more

"This is a great book to read. Book focuses on sales industry, especially real estate...." Read more

"...Already ordered the quarterly planner for 2022. The book is great for anyone in business and not just sales. Great book to start your Greatful day!" Read more

"...This business is a contact sport and this teaches you how without feeling like a bad salesperson but like a person coming from contribution to serve..." Read more

Everything you need to know about being a successful Realtor.
5 out of 5 stars
Everything you need to know about being a successful Realtor.
I am going to treat this book as my real estate Bible. I read parts of it every single day. There’s so much useful information in there you can’t absorb all of it all at once. It answered so many questions that I had prior to reading it. AMAZING!
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Top reviews from the United States

  • Reviewed in the United States on September 3, 2024
    Ninja Selling: Subtle Skills. Big Results." is an excellent resource for anyone looking to elevate their sales strategy. The book offers practical, actionable tips that help you build deeper relationships with clients and achieve consistently better results. The techniques are subtle yet powerful, focusing on creating value and trust rather than just closing deals. This is a must-read for real estate professionals or anyone in sales who wants to refine their skills and see big results. Highly recommend! 🗝️
    One person found this helpful
    Report
  • Reviewed in the United States on May 27, 2024
    Selling Ninja is a game changing book for professional sales. Reminds us how important gratitude is our life, sharing what we know with others and these is more to life then just us. If you want to have a better quality of life and increase sales buy this book. Follow the advice and see your life and those around you elevate.
    2 people found this helpful
    Report
  • Reviewed in the United States on November 20, 2024
    I swear that this book change my life and my work 360 degree !!!

    It moves me from 30 ,000$ a year as commission to 250,000$ just in 1 year and i,m still leveling out lup
    The ideas exist in this book is very very very precious
  • Reviewed in the United States on October 18, 2017
    This book is very basic ... and that is a very good thing. I am a realtor and am constantly exposed to "resources" that claim to be able to help me increase my sales. Most of what I see that purports to do this is based on an old-style "Sell, Sell, Sell" model that treats a sales transaction as a struggle by someone to maximize profit from another person, often by means that seem forced, at least to me.

    Ninja Selling is not one of those resources - This is a valuable how-to primer on creating a superb sales climate for everyone involved. It is very easy to read and the lessons in each short chapter are clear and compelling. The "secret" is simple and timely - focus your energy and skills on providing value, being of service, and paying attention to what your client wants and needs. Do not focus on sales numbers or closing the deal, but create a strong strategy to build life-long relationships.

    To paraphrase another famous saying, Ninja Selling is all about "Build the relationship on solid ground and the money will come" ... without focusing on the bottom line.

    In the same way that leadership strategy and development are being transformed by the increasing impact of servant leadership coupled with ethical self-leadership, this book is slowly converting real estate professionals to a kinder, gentler, and frankly more effective sales model. This book is long overdue, easy to read, and with excellent guidance on just about every page.
    77 people found this helpful
    Report
  • Reviewed in the United States on April 24, 2018
    Full disclosure, I am a Ninja Selling Instructor. But, perhaps the question is, why? In 2008, I had the honor of meeting Larry Kendal. At that time I was already a seasoned trainer an had practiced real estate successfully in my career. That said, there was something appealing, pragmatic and unique about Ninja Selling, and its founder Larry Kendall.

    So, after watching Larry present on the system, I was hooked. I wanted to teach it too.

    Long story short, I started teaching the system at top brokerages and got extraordinary results. Not just for me, but for so many I was privileged to teach.

    There’s something about this system that just attracts like minded, authentic people who also want to perform well, earn a great living and live an extraordinary life.

    I’ve can tell you stories about agents who had less then $2500 in closings is February, took the coirsa and applied it full on and made $112,000 in that same year (rookie)

    Or, about an agent who earned $60,000 a year for four straight years and after taking Ninja, doubled the next year to $125k, 240k the year after that and was at $400k three years after the course.

    And here’s the best part. The book delivers. It’s not a preview or a teaser. It has substance and answers and really helps people not only understand the system, but apply it as well.

    As noted, I am privileged to teach this system, and have done so since about 2008. But so far I have read this book 3 times since I had it and I still find myself seeing and learning about this game changing system.

    Decide for yourself. Get the book, and see for yourself. TSW. This Stuff Works. I’ve seen it with my own eyes.
    54 people found this helpful
    Report
  • Reviewed in the United States on December 16, 2024
    The media could not be loaded.
    This has been an amazing book, I am also going to take one of the 4 day courses in Colorado next month, BUT the book is missing pages 271-282, which is a bulk of the 16-step seller process. Really sucks because this information was one of the main reasons I bought this book
  • Reviewed in the United States on December 15, 2024
    Easy to read and implement
  • Reviewed in the United States on May 29, 2024
    I really enjoyed reading this book. I'm in the process of getting my real estate license and I believe that this book provides a great path to follow for anyone in real estate or sales.

Top reviews from other countries

  • Andrew H
    5.0 out of 5 stars Not your typical sales book
    Reviewed in Canada on April 1, 2024
    This is a mindset book, it teaches skills outside the regular “numbers game” sales techniques. Highly recommend.
  • Philipp Humm
    5.0 out of 5 stars Subtle powerful tips
    Reviewed in Germany on January 18, 2023
    I recently re-read "Ninja Selling: Subtle Skills. Big Results" and I was thoroughly impressed by the author's approach to sales. Larry (the author) provides a refreshing and unique perspective on the art of selling, emphasizing the importance of subtle skills and building relationships over traditional hard-selling tactics.

    One of the things I liked most about this book is the author's emphasis on building trust and understanding the customer's needs. They provide practical strategies and techniques for developing a deep understanding of the customer and creating a personalized approach to selling. The author's approach is focused on creating long-term relationships and building trust, which I believe is key to sustained success in sales.

    The author also does a great job of making the subject matter relatable and easy to understand. Tons of real-life examples and case studies to illustrate the concepts, making it easy to see how the techniques can be applied in the real world.

    Overall, I found "Ninja Selling" to be an extremely valuable resource for anyone looking to improve their sales skills and drive better results.
  • Ibrahim Javed
    1.0 out of 5 stars its was a poor copy full of hand written stuff
    Reviewed in the United Kingdom on May 13, 2022
    This suppose to be a used badly rating copy , certainly not very good or even good. The ratings of book from World Of Books online store is much accurate. The book was gift for wife but it had so much hand written notes in first half of the book from permanent ink that its a complete waste of money. I would appreciate it can be replaced.
    Customer image
    Ibrahim Javed
    1.0 out of 5 stars its was a poor copy full of hand written stuff
    Reviewed in the United Kingdom on May 13, 2022
    This suppose to be a used badly rating copy , certainly not very good or even good. The ratings of book from World Of Books online store is much accurate. The book was gift for wife but it had so much hand written notes in first half of the book from permanent ink that its a complete waste of money. I would appreciate it can be replaced.
    Images in this review
    Customer image Customer image Customer image
    Customer imageCustomer imageCustomer image
  • Client d'Amazon
    5.0 out of 5 stars Excellent book.
    Reviewed in France on July 19, 2017
    I can't comment on the selling techniques, but I found it very useful the explanation on how our brain works.
  • Jay Alvat
    5.0 out of 5 stars Great Read!!!!
    Reviewed in Australia on March 29, 2020
    Describing and connecting with the reality of real estate. Showing the path with great insights. Must read. Recommend to all who want systematic approach.