Actionable insights and inspiration for eCommerce merchants and marketers

Elevate your eCommerce game with expert tips, data insights, and inspiration from the best in the business. This blog is your resource for thriving in an omnichannel world, retaining more customers, and mastering the post-purchase experience.

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4 Ways to Turn Black Friday and Cyber Monday Returns into Revenue

Black Friday / Cyber Monday is often discussed as a boon for retailers, with a huge influx of new customers taking advantage of deep discounts. But there’s a downside to increased sales that’s less talked about, and that’s an increase in returns. Impulse buying due to lower prices and limited-time offers can lead to buyer’s remorse and unmet expectations for shoppers — and for merchants, that often means lost revenue when items are returned. That doesn’t have to be the case, however. With these

Jessica Hulett

September 20, 2024

Surefire Tips to Cash in on Canadian Thanksgiving Day

Increasing Sales for Canadian Thanksgiving 2024 Canadian Thanksgiving isn’t just about indulging in delicious foods with the family; it’s prime time for online shopping. You might be planning to go all guns blazing for Black Friday and Cyber Monday (BFCM), but you can use Canadian Thanksgiving and Boxing Day to test your products, campaigns, and deals to learn how your audience responds to them. You get ample time to gauge your campaigns’ performance, analyze your products’ quality, and set opt

Shailendra Singh

September 18, 2024

Navigating eCommerce and Post-Purchase Shipment in the Asia-Pacific Region (APAC)

eCommerce and post-purchase shipping practices differ around the world. This blog series will explore the unique challenges and opportunities in each region. Our first two blogs covered North America and Europe. In this blog, we’ll focus on the diverse and complex Asia-Pacific region. In the third installment of our series on eCommerce and post-purchase shipment, we’ll focus on the Asia-Pacific region (APAC). APAC is a rapidly growing market for eCommerce, with China, Japan, Australia, and Sout

Philip Manzano

September 12, 2024

5 Ways Generative AI in eCommerce is Changing the Game

Generative AI has rapidly evolved from a burgeoning technology to a transformative force that’s reshaping industries at an unprecedented pace. Since 2022, advancements in generative AI have accelerated, leading to innovative applications that are redefining how eCommerce merchants operate. In 2024, we’re witnessing a new era where generative AI enhances and revolutionizes how businesses engage with customers and streamline their processes. So, what is generative AI today? It’s advanced machine

Philip Manzano

September 04, 2024

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About AfterShip

Company Overview Founded in 2012, AfterShip is a B2B SaaS platform serving the global eCommerce sector, dedicated to empowering eCommerce businesses worldwide with the best automation platform. AfterShip offers a suite of SaaS products, including AfterShip Tracking (logistics tracking), Email (email marketing), Returns (returns management), Shipping (multi-carrier shipping), Protection (shipment insurance), Green (carbon footprint calculation), EDD (estimated delivery date prediction). These

AfterShip

June 01, 2024

Tracking & Shipping

How BOPIS Order Tracking Solves Omnichannel Fulfillment Challenges

BOPIS is a growth driver for retailers, but it also presents challenges when it comes to fulfillment. Find out why.

Jessica Hulett

May 30, 2024

eCommerce Marketing

Omnichannel Marketing Explained: The eCommerce Marketer's Must-Read Guide

Commerce can be a cutthroat business, and mastering omnichannel marketing isn't just smart—it's survival. Imagine a frustrated shopper bouncing between disconnected online and offline interactions, only to find solace with a competitor who gets it right. With shoppers expecting seamless transitions across both realms, sellers must sync every touchpoint for a flawless journey. The stats speak volumes: * Sellers with the strongest omnichannel strategies retain 89 percent of customers, while

Katie Tierney

May 28, 2024

eCommerce Marketing

AfterShip Launches Strategic Partner Program

Learn about our new partner program, who we partner with, the benefits of partnering with us, and how to get started.

Jessica Hulett

May 27, 2024

TikTok Shop

Fashion Forward: How Fashion Brands Can Maximize TikTok Shop Success

Introduction Did you know social commerce is set to revolutionize retail, with projected transaction volumes reaching $73 billion this year and US$145 billion by 2029? For fashion brands, TikTok Shop (TTS) is at the forefront of this revolution, leveraging dynamic and interactive formats—like shoppable videos, product showcases, and live shopping events—that resonate with consumers in beauty and fashion, the platform’s top-performing category. Despite the immense potential, fashion brands oft

Jingpin Huang

May 27, 2024

eCommerce Marketing

eCommerce Marketing Essentials: Everything You Need to Get Started

If you're just jumping on the eCommerce wagon, we have some good news... and we have some bad news. The good news is that selling online has never been easier. What was once the Wild West of marketing has been thoroughly tamed. The tools and tactics at your disposal mean you can launch an eComm business in an afternoon. And both consumer trust and the places you can reach potential customers are at an all-time high. There's a ton of room for growth, too, with the market value of global eCommer

Colin Loughran

May 23, 2024