Toast Heard Round the World: Kentucky Bourbon Trail Kicks off New Campaign with Global Livestream
The rebrand’s goal is to position the Kentucky Bourbon Trail as a vacation destination to rival the well-trafficked wine country in California—call it the Sonoma of the South.
Odd Couples: Why Unlikely Brand Collaborations Are Everywhere
Unpacking the true value of an unexpected pairing.
ADWEEK’s 2024 Brand Genius Winners Are Shaping the Future
These 14 visionaries—and one legacy brand upending stereotypes—are forging a more dynamic and equitable world.
Expedia Wants You to Book a Trip Inspired by Influencers
The feature offers influencer-curated trips in the app, letting users book easily and creators earn commissions.
Tourism Ireland Ad Wants to Entice Visitors For Spooky Season
Tourism Ireland spotlights Halloween’s Celtic origins to draw visitors to the country later in the year.
Las Vegas Tourism Campaign Lets Freak Flags Fly
The 60-second hero spot is the first work under new chief creative officer Chuck Monn, a 15-year veteran of TBWA\Media Arts Lab.
Empathy in Brand Leadership With Marc Speichert of Four Seasons Hotels & Resorts
Embracing diverse perspectives fuels innovation.
Intrepid Travel Targets Climate Week NYC Attendees With Biggest Ad Blitz Yet
Intrepid Travel is investing $5 million in media for a new campaign in New York based on the success of last year's campaign.
Grindr Looks Beyond Hookups to Build a Global ‘Gayborhood’
Grindr, known primarily as a hookup app for gay men, wants to revamp its brand.
Sandals Resorts Names Leo Burnett Creative AOR
The agency will center the authentic Caribbean experience at the Sandals and Beaches brands.
How College Football, Deion Sanders and a Duck Made Nick Saban a Vrbo Ad Star
How the seven-time national champion found his comedic voice in an Anomaly campaign.
Making the Case for Minnesota as a Place to Work and Play
Lauren Bennett McGinty is taking the North Star State to new heights.
What Should Boeing Do to Repair Its Damaged Reputation?
Boeing isn't a consumer brand, but the flying public is treating it like one.
Visit Oslo’s Ad Uses Reverse Psychology to Entice Tourists
Visit Oslo uses wry humor and reverse psychology to inspire trips to Norway.
Making the Experience Business Extraordinary With Airbnb
Global head of marketing Hiroki Asai on why design is key to building customer relationships.