At Climate Week NY 2024, Marketers Look Beyond Net Zero
As brands backtrack on climate targets, marketing leaders aim to build more reliable solutions.
ANA, Scope3 Urge Industry to Reduce Carbon Emissions Without Hampering Ad Performance
With Climate Week NYC taking place this week, the ANA teamed up with sustainable adtech company Scope3 on a deep dive into the carbon cost of digital marketing and how [...]
ExxonMobil Faces California Lawsuit Over Plastics Recyclability Claims
California Attorney General Rob Bonta filed a lawsuit Monday against ExxonMobil, accusing the oil and gas giant of exaggerating the effectiveness of its plastics recyclability efforts and causing pollution in [...]
The Ad Industry’s Largest Agencies Are Still Hooked on Big Oil
Clean Creatives released its annual F-List report, publicizing 1,010 contracts between 590 ad and PR agencies and over 400 fossil fuel companies.
Fractional Consultancy Launches to Accelerate Sustainability Efforts
Chiefly & Co., a women-led fractional executive consultancy, aims to help companies prove that being sustainable is not just the right thing to do, but it’s also good for the [...]
Woolmark’s Ad Is a Zombie Apocalypse Where the Enemy Is Synthetic Clothing
Disembodied garments invade a city to illustrate that synthetic clothes are haunting our planet
How Can Current Electric Vehicle Owners Help Plug the Adoption Gap?
As adoption moves from the early adopters to the “early majority,” several key loyalty factors should be considered by auto marketers as they build their next media plan.
Intrepid Travel Targets Climate Week NYC Attendees With Biggest Ad Blitz Yet
Intrepid Travel is investing $5 million in media for a new campaign in New York based on the success of last year's campaign.
Greenpeace Targets Unilever’s Climate Credentials In Dove ‘Real Beauty’ Spoof
The UK campaign group accuses Dove of hypocrisy and plastic pollution
Not Impossible: The Alternative Protein Category Needs a Rebrand
.The industry's current approach risks turning consumers away from the category altogether.
Ad Net Zero Will Take Over GARM’s Sustainable Media Work
The WFA's brand safety initiative, which also housed efforts to standardize carbon measurement for digital media, shut down last week.
We’re Entering a New Era of Sustainability Marketing
Sustainability will finally shift from being an explicit differentiator to an implicit reality.
ThredUp Debuts AI-Powered Chatbot and Image Search to Sort Inventory
The online secondhand shop is also launching a new brand campaign.
4 Havas Agencies Stripped of B Corp Status Over Shell Contract
The move follows complaints by Clean Creatives and a coalition of B Corp-certified firms.
5 Stark Stats Showing AI’s Unsustainable Impact
Generative artificial intelligence is rapidly changing how marketers do their jobs—in many cases, improving systems and streamlining tedious processes. But the energy that's required for large language models like ChatGPT [...]