NBA Tipoff Ad Passes League’s Future to Young Players and Creators
The NBA tipoff ad passes the league to Anthony Edwards, Jayson Tatum, Drew Afualo, and Kai Cenat.
Athlos Is Not a Race. It’s an Anthem
Alexis Ohanian’s visionary way forward is ushering in a new era for women’s sports.
Exclusive: Alex Morgan Caring About Your Health Is Very On-Brand
Recently retired US soccer star Alex Morgan is pushing for nutrition and dietitian platform Nourish.
The Most Powerful Women in Sports Marketing Share Their Game Plan
Angel City FC's Julie Uhrman, MLB's Karin Timpone, and Delta's Alicia Tillman discuss investment, access, and inclusion as some of the most powerful women in sports marketing.
Matthew McConaughey Spouts a Conspiracy Theory in Uber Eats’ NFL Ad
Food is a key part of any game day party, but Matthew McConaughey has a theory about just how deep that connection goes in an ad kicking off Uber Eats’ [...]
Agencies and Brands Should Have Marriages Rather Than Flings
AT&T & BBDO and Obsidianworks & WME show how agency and brand relationships thrive.
Indiana Fever Star Aliyah Boston Built Her Brand for Beyond the WNBA Playoffs
Indiana Fever star Aliyah Boston built her brand for beyond the WNBA playoffs, as WME Sports, her parents, and mentors influenced deals with Adidas, NBCU, and more.
Making Fans the Brand Turned the New York Mets Into More Than a Meme Team
The New York Mets used streetwise campaigns and embraced Grimace and 'OMG' to become more than a meme team.
How the NFL Is Winning Hearts Worldwide With CMO Tim Ellis
Revealing the NFL’s plans for growth among younger and Latino audiences.
John Donahoe Steps Down as CEO of Nike
Nike president and CEO John Donahoe will retire Oct. 13, to be succeeded by longtime veteran Elliott Hill, who retired in 2020.
Doritos Revives Crash the Super Bowl Contest for Creators
Doritos revives its Crash the Super Bowl contest for creators after an 8-year hiatus as PepsiCo and Frito-Lay bring back former winners.
Chicago Bulls Spanish Insta Speaks Volumes to a World of Fans
The Chicago Bulls new Spanish-language Instagram @LosBulls connects with fans at home and abroad in their own language.
ADWEEK’s 2024 Brand Genius Winners Are Shaping the Future
These 14 visionaries—and one legacy brand upending stereotypes—are forging a more dynamic and equitable world.
How Soccer Helped Strauss Score the First Major League Baseball Helmet Ad
German apparel company Strauss kicked off its U.S. debut with LAFC and the Mexican National Team, but then it swung for the fences with MLB.
Bubble’s Latest Play for Gen Z Loyalty? A College Tailgate Tour
Sports and skincare will collide on 'Face The Game Day.'