Ikea’s Innovative Billboard Spreads Sunshine to Every Table
The ad from Åkestam Holst NoA makes the most of Sweden's fleeting summer.
Brands Can Now Buy Shoppable Instacart Ads on YouTube
Grocery delivery platform Instacart is expanding its partnership with Google to offer shoppable ads to advertisers on YouTube.
Roundel’s Sarah Travis on How the Retail Media Network Is Preparing for the Future
76% of people use the retailer's app or Target.com in stores.
You Can Now Shop New York Times Cooking Recipes Thanks to Its Instacart Tie-Up
A handful of recipes from The New York Times are available in the Instacart app and site, letting foodies order the ingredients from a local grocer for same-day pickup.
Retail Media’s Next Phase: Retailers Take On Ad Giants
Advertisers want better measurement and insights, new survey data from BCG shows.
TikTok Shop Has Become a Huge Online Beauty Retailer as the Category Has Grown
In just nine months since it hit the market, TikTok's in-app shopping tool has given top beauty retailers a run for their money.
Brave Commerce: Shifting Into the Intelligent Commerce Era
66% of web traffic comes from social, plus more commerce trends.
A New Crop of Dealmakers Will Flood Cannes Lions This Year
From retail media to creators, festival participants reflect the changing marketing landscape.
Buyers Praise Amazon’s Content-Heavy Upfront Despite Lack of Data Details
While some media buyers at Amazon's upfront enjoyed the content and talent, others wanted more details on new shoppable ad formats.
Target Reimagined Michelle Branch’s ‘Everywhere’ Into a Bop About Discovering New Products
CMO Lisa Roath said the retailer wants to connect with consumers 'in more relevant ways.'
Gap Reinstates CMO Role, Hiring From PepsiCo to Drive Brand Revival
Ex-Nike and Apple exec, Fabiola Torres, fills a seat left vacant since 2022.
Disney, Walmart Team Up for Enhanced Targeting, Measurement Across Streaming
The Walmart Connect-Disney Advertising partnership enables advanced targeting and outcome-based measurement.
Will Retailers Sacrifice Customer Loyalty to Solve Our Returns Problem?
58% of consumers want a hassle-free, no-questions-asked return policy. Will customers abandon a brand that doesn’t offer that?
Advertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership
The partnership marks Kroger Precision Marketing's second demand-side-platform partnership since last fall and ushers in a new focus on commerce media for Yahoo Advertising.
Best Buy and CNET Are Combining Their Ad Inventory
The deal between Best Buy and CNET represents a significant innovation in retail media, one analyst said, and could mark a turning point as more retailers and publishers partner or [...]