Exclusive: CMOs Must Improve Financial Literacy to Win Over CFOs
Exclusive: Insights from a survey of financial leaders at Nike, Walgreens, Chiquita, Sierra Nevada and more.
People Want Ads That Make Them Laugh, Research Shows
New data supports Cannes Lions' decision to create a humor category.
The Brands Gen Z Trust Most Relative to All Adult Shoppers
TikTok, Snapchat and Spotify top a list of brands Gen Z consumers trust most compared to all U.S. adults, according to a new report from decision intelligence company Morning Consult. [...]
Apple Becomes the World’s First $1 Trillion Brand
Gains in global brand value follow the same trends as the stock market.
GroupM Midyear Forecast Shows Marketers Are Spending More, Faster
Global advertising investments are set to surpass $1 trillion in 2025.
Can AI Replace Humans for Market Research? This Firm Is Doing It
New York-based startup Evidenza, which has been in stealth mode since January, is building a strong case for using artificial intelligence to upend the entire market research process.
3 Key Takeaways From Brian Wieser’s 2024 U.S. Ad Growth Forecast
The industry analyst projects investments will grow 6.3%, nearly reaching $400 billion.
ADWEEK Readers Believe Gen AI Will Enhance Creativity Rather Than Diminish It
A recent poll found 41% of ADWEEK readers believe gen AI will enhance human creativity. Just 27% think the technology will diminish it.
Politico Gets Access to More Reader Data, Launching Its First Consumer Registration Wall
Politico will use the captured data to improve its advertising and product strategies.
Consumer Relationships Aren’t Built on Financial Incentives
The promise and pitfalls of zero-party data.
How the Bud Light Boycott Changed Marketing
More caution, better social monitoring and a more deliberate approach toward inclusive advertising.
3 Things Marketers Should Know About Magna’s Latest Ad Forecast
Ad spend in the U.S. is on the rise, suggesting the market's recovering from last year's inflation scares.
Why More Publishers Aren’t Transacting on Attention … Yet
Marketers can use guarantees strategically to avoid ad fraud.
Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry
Hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites.
As the CMO’s Role Evolves, Companies Are Shifting How They Refer to Top Marketers
Only 36% of Fortune 500 companies call their marketing lead CMO.