Dating App Challengers: The New Suitors Courting Gen Z
ADWEEK looks at emerging brands trying to take on Tinder and change the online dating game
Disrupting Beauty and Scaling New Brands With Maesa
On revitalizing declining categories by identifying unmet consumer needs.
Netflix House Is Built on Brand Innovation and Cultural Cachet
A flywheel strategy has the streaming service competing in a race all its own.
Starbucks Refreshers—Cultural Appropriation or Appreciation?
Boba-inspired beverages Starbucks Refreshers fail to credit the rich history of the Asian beverage.
How Swehl Is Capitalizing on the Molly Baz Billboard Controversy
After highlighting adland's double standards, the brand has seen a 500% increase in site traffic.
Can Condom Brand P.S. Score With an Anti-Macho Message? This CMO Thinks So
Marine-turned-marketer Rob Seo wants men to have more heart than muscle.
Sprite Is Named Most Resilient Brand, Even as Shoppers Look to Off-Brand Competitors
The research expects private-label brands to grow to take 40% of market share in Europe by 2028.
Challenger Brand Gymbox Takes Aim at Competitors Through SEO
The London-based gym company has targeted Virgin Active, PureGym and ClassPass searches.
Why This Plan B Competitor Is Mimicking Your Morning After Group Chat
The brand wants to redefine emergency contraception by introducing the category to comfort.
These Challenger Brands Collaborated on a Campaign That Was ‘Pure Chaos’
Viagra, cheese, cereal and working out came together in a Daft Punk-inspired marketing stunt.
This Challenger Condom Brand Wants to Break Taboos Around Women’s Sexual Health
As Hanx tries to fill a gap in the wellness market, it faces marketing challenges and bias.
When Vandals Targeted His Campaign, This CMO Went Guerilla
CMO Romain Jolivet on his move from Danone and the challenges of marketing a plant-based product.
4 Activations That Showcased Why Art Basel Is the Must-Attend Place for Brand Engagement
For marketers looking to connect with and define culture, this growing festival is the new priority.
How Wendy’s Is Turning an All-American Chain Into a Brand for Brits
The brand’s signature sass has been adapted for U.K. audiences.
Quip’s Biting New Campaign Wants to Save Us From Ourselves
The oral care brand wants to save us from ourselves.