When you first hear the term “brand genius,” you may be picturing a top advertising executive or marketing professional that has propelled a brand forward exponentially. But a brand genius isn’t strictly limited to the advertising industry. A brand genius can be an entertainer, blogger, media professional, or artist. Essentially, a brand genius is someone who has taken great strides with their own brand or the company they work for, instilling that brand firmly in the minds of their audience and consumers everywhere. In this informative and entertaining category, Adweek showcases some of the biggest brand geniuses within and outside the industry, and how they achieved that status.