GDPR has changed the way European advertisers buy media. Marketing campaigns that target individual devices must comply with GDPR or face the harsh legal consequences. The use of any personal data (including IP address) or the use of cookies has become severely restricted. The use of any technology to identify a single device for the purpose of marketing will require explicit, specific and unambiguous consent.
By default, the Enterprise Ad Server for advertisers does not drop cookies, does not collect personal data from devices, and does not require consent to deliver ads. In addition, AdServing Factory operates as a Data Processor under the advertisers we do not ask advertisers to obtain a consent for our use of data.
The Enterprise Ad Server (EAS) provides a sophisticated and scalable solution to simultaneously manage, deliver, optimise and measure ad serving across all display channels. EAS can deliver all formats from video (instream or outstream), to native and mobile. It also comes with the easy to use AdUnity Ad Builder. AdServing Factory products come with some of the best integration and operational support in the industry so you can be up and running in just a couple of days.
Enterprise Ad Server for advertisers is designed to work in harmony within GDPR rules and to provide maximum flexibility to marketing operations. Post-GDPR advertising is a complex matrix of rights, rules, and risk mitigation combined with traditional marketing operations. It is far from a one-size-fits-all model. EAS for advertisers gives marketing teams the flexibility to eliminate or minimise the use of personal data to allow for a far greater scope of marketing activity. For example, our privacy-by-design technology reduces the impact on data subjects and makes it easier for advertisers to partner with publishers that use “Legitimate Interest” legal basis to run targeted campaigns.
Enterprise Ad Server for advertisers is designed to work in harmony within GDPR rules and to provide maximum flexibility to marketing operations. Post-GDPR advertising is a complex matrix of rights, rules, and risk mitigation combined with traditional marketing operations. It is far from a one-size-fits-all model. EAS for advertisers gives marketing teams the flexibility to eliminate or minimise the use of personal data to allow for a far greater scope of marketing activity. For example, our privacy-by-design technology reduces the impact on data subjects and makes it easier for advertisers to partner with publishers that use “Legitimate Interest” legal basis to run targeted campaigns.
AdUnity protects the advertiser’s first-party data because we work differently to most ad serving businesses. Firstly, we do not capture and store advertiser data for our own business purposes, hence AdUnity provides EAS for advertisers as a Data Processor. Unlike many ad-technology businesses, we do not sell our customer’s data to their competitors. Secondly, we minimise all data use to what is strictly necessary. Thirdly, our technology restricts access to advertiser first-part data to that advertiser, i.e. no advertiser can use another advertiser’s data.
AdUnity’s Enterprise Ad Server for advertisers combined with our first-party data solutions provides agencies and brands with the ability to target devices (where legal to do so, using either consent or legitimate interest as a legal basis). This means brands can use their own first-party data to target individuals on third-party sites and apps. Integration with a brand’s CRM is possible to provide targeting directly from CRM.
AdUnity’s Enterprise Ad Server for advertisers provides advertisers with a full selection of ad format options including HTML5, Rich Media (such as overlays and takeover-style formats), Instream/Outstream Video (VAST2.0), Dynamic Creative and Native formats. Custom ad formats can also be supported upon request.
The AdUnity HTML5 Ad Builder is a set of interactive tools, designed to create rich media HTML5 ads, running on mobile/tablet/desktop browser enviroments
AdUnity’s Enterprise Ad Server for advertisers simplifies the campaign management process. Enterprise Ad Server for advertisers works with all screens: mobile, tablet and desktop. Brands do not have to worry about implementing different platforms for different devices.
The big changes brought about by GDPR means that many traditional tools used by advertisers and agencies to measure basic campaign attributes such as reach and frequency are unlawful. EAS for advertisers works within the rules of GDPR to provide media buying and ad ops teams with a near-real-time unified reporting platform for measurement and reporting.
AdUnity has created Enterprise Ad Server for advertisers by combining advanced programmatic technology with the internationally recognised identity, personal data and encryption standards that are used in many eGovernment services across the world (including the UK and US). We use existing open standards defined by ISO, Kantara CISWG: Consent Receipt and UMA, to provide scalable user trust and interoperability for consent services industry.
AdUnity has some of the best support in the industry. Depending on your in-house capabilities we can provide either email and phone-based guidance or on-site support.