TTD’s OpenPath Adds CTV Inventory; News Subscriptions Aren’t Extinct Yet
In today’s newsletter: The Trade Desk opens up OpenPath to CTV inventory; subscriptions remain an important revenue source for news publishers; and a class-action lawsuit alleges PHE violated the California Invasion of Privacy Act.
Tagged in:
- Activate
- Adam & Eve
- Axios
- B2B marketing
- Bloomberg
- ClearLine
- cox media group
- CTV
- financial times
- google analytics
- havas
- Jack Marshall
- Ledger Bennett
- Magnite
- NYT
- OpenPath
- PHE
- pubmatic
- SiriusxM
- SpringServe
- super bowl
- Temu
- The Economist
- The Information
- the trade desk
- Toolkits
- Vizio
- WSJ
- Yahoo Backstage