Streaming services must juggle subscriber growth and ad revenue – an ongoing struggle that produced a mixed bag of Q4 earnings results. But there’s a reason why it seems like Netflix is coming out on top.
Netflix ended its first fiscal year with an ads business with a jump in year-over-year subscriber growth and, as a result, revenue.
Netflix reported its first earnings on Thursday since launching ads late last year. The results? AVOD seems to have helped grow Netflix’s profitability in the short term. The streamer reported 7.7 million net new subscribers in Q4, a 4% year-over-year increase in paid memberships, which boosted quarterly revenue by 2%. But it was a good […]
